Back to basics at Time Warner

May 21, 2008

time-warner-sign.jpgTime Warner Inc is slimming down, concentrating on the content side of the business (forgive the jargon, it’s just that’s what movies, magazines, TV programming are called these days).

Microsoft searching for answers

May 20, 2008

microsoft.jpgThe secret is out: What Microsoft wants is Yahoo’s search business. Reuters has reported that the deal now under discussion would have…

At Fox, two new dramas; half as many commercials

May 15, 2008

peter.jpgTired of all those commercials? Don’t have a DVR? Fox reckons it has something for you. Forget the name (they’re calling it Remote Free TV) and concentrate on the concept: a big tentpole drama with half the normal commercials and promotional time.

Cutting through the clutter at OPA’s Global Forum

May 15, 2008

The economy might be in trouble but advertisers and publishers at the Online Publisher Association’s Forum for the Future were still upbeat today about the prospects for online advertising.

ABC upfront has a little fun with Kimmel

May 13, 2008

kimmel.jpgMuch has been made about ABC, Fox, NBC and CBS taking a low-key approach to their upfront presentations this year. Still, ABC brought out Jimmy Kimmel for a few jokes in a reminder of what these events were like in past years.

The yin and yang of TV ad pricing

May 13, 2008

shaw.jpgWhy have prime-time network TV advertising prices been so strong in the scatter market — up in the double digits — after a rather lackluster upfront in 2007?

Living the NBCU “Experience”

May 13, 2008

rock-center.jpgInstead of a big, crazy upfront presentation at Radio City, NBC Universal this year invited advertisers and media to its Experience at 30 Rockefeller Center. Here’s a guided tour:

Microsoft-Yahoo: Google ‘hearts’ Yahoo’s search ads

May 9, 2008

schmidt.jpgAs the Microsoft-Yahoo will-they-won’t-they? saga drags on, Google’s role in any future talks becomes more apparent.

Viacom rocks with Rock Band

May 2, 2008

Viacom Chairman Redstone holds $20 bill out to photographers as he poses with wife Fortunato at 80th annual Academy Awards in HollywoodYoutube video we wish existed: Sumner Redstone rocking out on “Rock Band” to the Beastie Boys’ “Sabotage” or Bon Jovi’s “Wanted Dead or Alive.”

Advertising budgets: What’s the deal there?

April 30, 2008

scissors.jpgQuarter after quarter, analysts and the financial press keep pressing advertising executives about the economy and spending. For good reason, too, since corporations often take scissors to advertising budgets during downturns.