A simple plan to save Yahoo, by LinkedIn co-founder Reid Hoffman

September 12, 2011

In Silicon Valley, it’s not tough to find someone to offer advice on how to save Yahoo, the struggling Internet portal that fired CEO Carol Bartz last week.
But one voice that the Sunnyvale, California-based company may want to pay attention to is Reid Hoffman, the co-founder of LinkedIn-turned-venture capitalist, and one of the most respected players in the fast-growing social networking market.
While investment bankers and private equity advisors are circling around Yahoo, looking for the best way to break the company into little pieces that can be auctioned off to the highest bidder, Hoffman thinks Yahoo may still be able to pull off a comeback.
“I think renovation and rebirth is possible and I think that’s the play you make,” Hoffman said, citing the Apple example, at the TechCrunch Disrupt conference in San Francisco on Monday.
How would he do it?
First, Hoffman said he’d focus on investing the resources to make big technological innovations on Yahoo’s most popular online assets, such as its Web-based email product, Yahoo Finance and Yahoo Groups.
Then, he suggested, Yahoo to end its reliance on online brand advertising and get creative about how it makes money.
“There are other kinds of business models that I think we have yet to invent on the consumer Internet,” Hoffman said, citing Zynga, which has developed revenue from new sources, such as the sale of virtual goods that enhance the experience of Zynga games.
So there you have it, a simple two-step plan to revive Yahoo. Perhaps Reid Hoffman should call Yahoo co-founder Jerry Yang directly…

Glam Media rolls out mobile ad platform

August 17, 2011

Glam Media is rolling out a mobile advertising platform for its stable of website properties and for other publishers taking direct aim at Apple’s iAd.

Is Google+ serving advertisers, users, or Google execs? Yes.

By Guest Contributor
June 30, 2011

By Marco Arment
The opinions expressed are his own.

Breaking news: a huge advertising company would like you to give them as much of your personal information as possible and encourages you to use their services more frequently, for more reasons, and for longer durations each time so they can show you more ads and make more money from the advertisers.

AT&T’s ad spending outpaces Verizon’s — by a long stretch

June 10, 2011

Anybody who wondered how AT&T managed to stand up against the Verizon Wireless  February iPhone launch wasn’t paying much attention to their TV set.

Yahoo’s Ross Levinsohn: We’re still No. 1

June 9, 2011

As Yahoo’s Executive Vice President of the America’s region, Ross Levinsohn’s task is to transform the image of the lumbering Internet giant to one with a passing resemblance to the darling of the 1990s dotcom era when it called the shots. Though, investors ascribed virtually all of Yahoo’s market value to its prized Asian assets – a major stake in China’s hot Alibaba Group and Yahoo Japan – brushing aside Yahoo’s core U.S. business.

When it comes to NFL, TV executives put on brave face

May 18, 2011

NFL players association members arrive for negotiations with NFL in Washington Mar 11 2011

from Reuters Investigates:

Myspace and Facebook: the numbers tell it all

April 7, 2011

Yinka Adegoke delves into what happened at Myspace in his special report today: "How News Corp got lost in Myspace."

Apple sightings…at your local cineplex

February 23, 2011

Searching for Apple’s secret sauce? Perhaps you need look no further than Hollywood for the key to their runaway success over the past decade.

Super Bowl Monday: The view from armchair copywriters

February 7, 2011

Ahhh, Super Bowl Monday. The hangovers. The salsa stains on the sofa. The dreams of winning your office betting pool crushed. And the ad reviews. Yes, today is the day when everyone — many with little or no connection to advertising, football or tastemaking — puts out a list of the top Super Bowl commercials. Some are better than others. USA Today’s Super Bowl Ad Meter is probably the best known (and this morning had Bud Light’s Dog Sitter ad ranked tops). But two others that are very good gauges of the winners/losers of the Ad Bowl are TiVo and the Kellogg Super Bowl Advertising Review.

Five marketers who better bring it big on Super Bowl Sunday

February 4, 2011

Call it the Ad Bowl. Or the Buzz Bowl. Or the BS Bowl. Doesn’t matter, it all boils down to this: Sunday’s Super Bowl is the biggest day of the year for advertisers, some of which dished out $3 million for the chance to reach an audience of 100 million consumers for 30 seconds. At that price — $100,000 a second — the stakes are high. A good commercial can be a triumph, creating just the kind of water-cooler talk that propels a brand to a new level with consumers. A bad commercial? Well, those behind it better start dusting off the old resume.