Are advertisers giving Olympics the cold shoulder?

September 8, 2009

Are the Winter Olympics getting frozen out? Not exactly, but drumming up advertising and sponsorship dollars isn’t as easy as it used to be. Here’s how Andrew Benett, the global chief strategy officer of Euro RSCG, described what’s happening:  “You have a confluence of many factors happening here. One, winter versus summer. Two, a hangover from Beijing. And three, the economic times.”

Is Google’s message on YouTube starting to get through?

August 20, 2009

YouTube executives and spinmeisters have been pushing back more aggressively at the perception that the video site is a great big drain on Google’s bottomline, probably  losing $200 million to $500 million a year by some estimates. These execs say that hundreds of major advertisers are taking spots on YouTube against “hundreds of millions” of video views every week.

CBS and Pepsi bring you video ads — in your magazine

August 19, 2009

CBS and Pepsi have teamed up to roll out the first ever video advertising in a print magazine next month. It will appear in the September 18th edition of Entertainment Weekly.

Financial Times: Pay to play

August 5, 2009

I stumbled across this headline on Wednesday morning:

FT Bosses Launch PR Offensive For Paid-Content Model

I thought: “Launch? Don’t you mean ‘Launched’?” The Financial Times brass has been arguing for months that the only newspapers that will survive the tough times they have been through lately are those that stop giving away the news online, and can do it without sacrificing the advertising money they earn on the Web.

What’s hot (and what’s not) in media – study

August 4, 2009

Veronis Suhler Stevenson is offering a look into its crystal ball.

The private equity firm, a leading one in the media and communications business, came out today with its 2003-2013 forecast, which essentially says the global recession will speed up needed changes in the media world. In other words, things like branded entertainment and mobile advertising are going to get even hotter, even faster.

Ballmer skeptical of Apple share gains

July 31, 2009

Never one to let an opportunity pass to tweak a competitor, Microsoft CEO Steve Ballmer got off a few zingers at long-time rival Apple at the software giant’s analyst meeting on Thursday.

Microsoft and Yahoo: The morning after

July 30, 2009

Ah, the morning after.

Microsoft and Yahoo have finally come to an understanding, putting to rest what seemed like an endless back-and-forth (As Barry Diller said yesterday,  “We’re not going to have to talk about whether or not it’s going to happen anymore).

Microsoft-Yahoo: whither the boatloads?

July 30, 2009

It takes a deft touch to vanish a boatload of cash, but Yahoo seems to have done it.

Microsoft and Apple — a momentary peace

July 24, 2009

Well, that’s one less controversy to worry about. As CrunchGear reports, Microsoft has apparently tweaked the “Laptop Hunter” commercial that ruffled feathers over at Apple. Ah peace, for now.

Friday media highlights

July 17, 2009

Here are some of the day’s stories on the media industry:

Movie studios try to harness “Twitter effect” (Reuters)
“Audiences are voicing snap judgments on movies faster and to more people than ever before on Twitter, and their ability to create a box office hit or a flop is forcing major studios to revamp marketing campaigns. The stakes are especially high this summer season when big budget movies like “Harry Potter and the Half-Blood Prince,” which opened on Wednesday, play to a core audience of young, plugged-in moviegoers,” writes Alex Dobuzinskis.