Time to determine how the media biz is faring

July 17, 2009

Media companies report their quarterly results during the next few weeks, time that should help us determine the state of advertising. Has it stabilized? Is it growing? Or is spending still trending down?

Microsoft loves it when Apple cries Uncle

July 17, 2009

Microsoft Chief Operating Officer Kevin Turner did cartwheels of joy down the corridor — he claims — when Apple’s legal people called him a few weeks ago demanding he stop the “Laptop Hunter” ads, where penny-pinching punters opt for cheaper PC machines over more costly Macs.

Good days for cable TV

July 16, 2009

A year ago, the big story around Emmy nominations was the acclaim showered on cable programs like “Mad Men” and “Damages.” A quick glance at today’s nominations indicates little has changed.

Wednesday media highlights

July 15, 2009

Here are some of the day’s stories about the media industry:

Recession sends Americans to the Internet (Reuters)
S. John Tilak writes: “More than two-thirds of American adults — or 88 percent of U.S. Internet users — went online for help with recession-induced personal economic issues and to gather information on national economic problems, a study released on Wednesday said.”

Monday media highlights

July 13, 2009

Here are some of the day’s top stories in the media industry:

Microsoft takes on Google as Office moves to Web (Reuters)
Jim Finkle reports: “Microsoft will offer for free to consumers Web-based versions of its Office suite of programs, including a word processor, spreadsheet, presentation software and a note-taking program. Microsoft will also host one Internet business version of Office at its own data centers, charging companies a yet-to- be-announced fee.”

Friday media highlights

July 10, 2009

Here are some of the day’s top stories in the media industry:

TV Networks Fight Drug-Ad Measure (WSJ)
“Advertising costs are deductible to any company as a business expense. The plan being considered by Rep. Rangel’s Ways and Means committee would eliminate the deduction with respect to prescription drug advertising,” writes Martin Vaughan.

Tuesday media highlights

July 7, 2009

Here are some of the day’s stories about the media industry:

Amazon Patents Detail Kindle Advertising Model (Mediapost)
Laurie Sullivan writes: “The patents clearly note that Amazon would insert advertisements throughout the ebooks, from the beginning to the end, between chapters or following every 10 pages, as well as in the margins.”

Monday media highlights

July 6, 2009

Here are some of the day’s stories on the media industry:

‘Tonight Show’ Audience a Decade Younger (NYT)
“In Mr. O’Brien’s first month as host, the median age of “Tonight Show” viewers has fallen by a decade — to 45 from 55, a startling shift in such a short time. This audience composition means advertisers can now address almost exclusively young viewers on “Tonight,” and NBC is already contemplating a shift in how it sells the show,” writes Bill Carter.

Tuesday media wrapup

June 30, 2009

News about the media industry:

Google Makes a Case That It Isn’t So Big (NYT)
“Google has begun this public-relations offensive because it is in the midst of a treacherous rite of passage for powerful technology companies — regulators are intensely scrutinizing its every move, as they once did with AT&T, I.B.M., Intel and Microsoft,” writes Miguel Helft.
> Graphic about Google share of all ads and online ads (Lost Remote)

Late Billy Mays leaves infomercial stardom void

June 30, 2009

Michael Jackson, the recently deceased “King of Pop”, was also lauded as a pioneer in celebrity advertising.  But many in the marketing industry appeared much more personally upset by a tragedy that was closer to home — the death on Sunday of  Billy Mays, the “King of Infomercials”.