Microsoft Chief Operating Officer Kevin Turner did cartwheels of joy down the corridor — he claims — when Apple’s legal people called him a few weeks ago demanding he stop the “Laptop Hunter” ads, where penny-pinching punters opt for cheaper PC machines over more costly Macs.
“We’re going to keep running them, and running them and running them,” Turner said at a Microsoft conference on Wednesday, relishing a clear blow in the fistfight for customers.
Watch Turner’s spirited performance here — scroll the bar onto 2:57:45 for the Apple segment.
Apple didn’t reply to a request to confirm Turner’s story.
In case you missed the Microsoft ads, or would like to relive Apple’s pain, here’s the first one again: