Who won the Ad Bowl? Who knows?
It really depends on who you listen to. I liked the Pepsi Bob Dylan advertisement, and was a bit turned off by the Teleflora wisecracking box commercial. But when I spoke with Professor Tim Calkins of the Kellogg School of Management, who oversees a Super Bowl advertising review, he had nothing but good things to say about the spot, calling it “an astonishing piece of advertising.”
Hmmmm.
In fact, Calkins and I were not the only ones at odds over the SuperAds. Just check out the web…
Experts and consumers told the Wall Street Journal they favored the Monster.com site.
Monster’s ad, which starred a low-level worker who shares his cramped office with the backside of a stuffed moose, was among several humorous commercials in the Super Bowl line-up that scored high marks with advertising executives and consumers.
“Touchdown. This is how a lot of people feel right now.” said Rita Rodriguez, chief executive for the U.S. division of WPP’s Brand Union.
“Hysterical, maybe the funniest ad of the night,” said Don Weir, a 41-year-old comedian from Media, Pa. Added Jessica Madden, a 29-year-old bank analyst in Chicago: “It appeals to the crowd now, because we are all wondering if we will have a job when we wake up.”
And they hated the Cash4Gold spot:
A campy spot for Cash4Gold.com, which buys gold jewelry from consumers, involved former late-night TV personality Ed McMahon and rapper MC Hammer ostensibly selling their possessions; it was panned. “Unwatchable,” said Eric David, a creative director at Kaplan Thaler Group, a unit of Publicis Groupe. “They are making a joke out of something that is not a joke in this bad economy.”
