Starting up a Web company is never easy, but at least it’s not as expensive as it used to be. Instead of buying and maintaining an IT infrastructure, as they had to do in the dotcom boom, startups now turn to cloud server services like Amazon’s. Instead of costly proprietary software, OpenOffice and Google offer cheaper (or free) options. Instead of paying office rent, employees can work from home. And the viral power of social media can bring new customers with little marketing. Open-source projects and the durability of Moore’s Law promise to lower costs even further.
Silicon Valley is known for being more fleece than Ferragamo. But former Google executive Sukhinder Singh Cassidy is working on giving the place a makeover via her new shopping site, Joyus.com. Unlike other high-end shopping sites such as Gilt Groupe and Rue La La that are based in the fashion hub of New York, Joyus calls the dress-down Bay Area home.
The star of movies like “Dude, Where’s My Car?” and now of the hit show ‘Two and a Half Men” told conference goers at TechCrunch Disrupt that he tried to get the studio to plug some of his Internet start-up investments on the show– but they wouldn’t do it without compensation.