MediaFile

CES: Ford’s Mulally digs hands-free, in-car Pink Floyd

Here’s Ford CEO Alan Mulally getting excited about the new MyFord Touch in-car tech system, launched today at CES.

First attempt cut short by lack of Internet access. He’s not the first CEO bedeviled by tech problems at the show, after a power cut delayed Microsoft CEO Steve Ballmer’s keynote on Wednesday evening.

Second take shows successful launch of hands-free Pandora Internet radio. Pretty cool, despite choice of dinosaur-rock station.

Steve Ballmer’s “awesome” new Ford hybrid

Times are tough for car makers, so Ford’s CEO Alan Mulally is going the extra mile by delivering cars to customers himself.

Unfortunately you have to be CEO of a very large company to qualify. Here’s Microsoft’s Steve Ballmer taking possession of his new Ford Fusion Hybrid at the software company’s Seattle-area campus.

 
“This is awesome!” Ballmer declared, before climbing into the car for a quick seminar on how it works. He didn’t seem too interested in the fuel consumption figures, but said his wife insisted on a hybrid.