Microsoft made a big deal of the launch of three U.S. phones running its Windows Phone 7.5 software, the latest upgrade to Windows Phone 7, which represents a complete overhaul of the Microsoft mobile phone software. They built a giant model of a phone in Herald Square, New York City and had rappers and dancers performing around it on Monday, while pizza was handed out to bemused onlookers.
Andy Lees, who leads Microsoft’s phone business, was on hand to talk up the software, which he said has been very well received by consumers.
“When people use it they love it,” he told reporters. “We’re definitely on to something.”
But he was very cagey about how many phone sales exactly this translates to, in the first year of the revamped Windows Phone offerings.
“We sold more than Android in its first year,” Lees said, referring to Google’s Android launch in the fall of 2008. Research firm IDC estimated that about 3.6 million Android phones were sold in its first 12 months, starting in the fourth quarter of 2008. It did not give an estimate for Microsoft’s market share in the third quarter of 2011.