Google fired the latest salvo in the smartphone war with Apple on Thursday, jazzing up the allure of its Android phones with new voice recognition capabilities.
Apple is keen on describing its Apple TV business as a “hobby.”
But one week after Google barged into the living room with its high-profile Google TV announcement, Apple suddenly looks like it’s taking its hobby a lot more seriously.
Watch out for that smartphone! The iPhone, Android phones and the like are the weapons of the latest technology war, in the view of flash memory maker SanDisk, which supplies the memory chips that hold pictures, video and apps to the phone makers.
Apple and Google have been duking it out in the smartphone market, on the acquisition front and in proxy legal battles. Now, Google has escalated its information warfare efforts by unleashing a cowboy-hat wearing software developer and tech blogger.
When it comes to blockbuster product introductions, Apple is king. So it’s not surprising that Google, which is looking to challenge Apple’s iPhone dominance, is stealing a page from the Steve Jobs & Co. playbook.
Tongues are still wagging about Apple’s blowout quarter, which saw the company brush past Wall Street forecasts, sending its shares north of $200. But as Wall Street waited breathlessly for the latest iPhone numbers, it was the company’s Mac line that stole the headlines, posting blockbuster 17 percent unit growth.
Few observers expressed much surprise over Google CEO Eric Schmidt’s decision Monday to step down from Apple’s board. Analysts said the writing was on the wall, as Google’s Android smartphone software competes in the same market at Apple’s iPhone, and Google’s forthcoming Chrome operating system prepares to enter a market against Apple’s Mac OS.