MediaFile

Sirius XM shareholders have seen a lot of dark days — face it, we’re talking about a stock that dropped to 15 cents a share. But today isn’t one of them. At least so far.

Indeed, shares of the satellite radio company jumped 100 percent after Liberty Media Corp agreed to lend it $530 million, allowing Sirius XM and its leader, Mel Karmazin, to sidestep a debt crisis.

The deal comes after a breathless week during which Sirius XM came under threat from EchoStar Corp and its top man Charles Ergen, a longtime rival of Karmazin, and looked very close to bankruptcy.

Now, Liberty Media Corp and yet another media mogul, John Malone, have come to the rescue. Here’s the deal, according to Reuters:

Under the agreement, Liberty would first provide a $280 million senior secured loan to Sirius XM, of which $250 million would be funded on Tuesday to help the satellite radio company repay $171.6 million in convertible notes maturing today.

We recently wrote that advertisers have even more riding on this Super Bowl than usual. There may be no better illustration of this than Anheuser-Busch InBev, brewer of such Super Bowl marketing staples as Bud and Bud Light.

Yesterday, the company gave the press a glimpse of some of its advertising for this year’s big game. The company has purchased 4-1/2 minutes worth of advertising time, once again making it the biggest Super Bowl advertiser.

At first glimpse, Anheuser-Busch InBev’s plans don’t seem that different than other years. It will go for humor in Bud Light spots and emotion in its Budweiser spots, using the Clydesdale horses. (Actually, it will run a record 3 Clydesdale commercials during the game).