(Correction: The name “Droid” was originally misspelled in the headline.)
The reception problem that plagued AT&T’s iPhone 4 last summer is also found on the Verizon version of the iPhone, according to Consumer Reports. The influential nonprofit organization, which publishes guides on everything from cars to TVs, said Friday that holding the Verizon iPhone “in a specific but quite natural way” can cause the phone to drop calls.
Call it the Ad Bowl. Or the Buzz Bowl. Or the BS Bowl. Doesn’t matter, it all boils down to this: Sunday’s Super Bowl is the biggest day of the year for advertisers, some of which dished out $3 million for the chance to reach an audience of 100 million consumers for 30 seconds. At that price — $100,000 a second — the stakes are high. A good commercial can be a triumph, creating just the kind of water-cooler talk that propels a brand to a new level with consumers. A bad commercial? Well, those behind it better start dusting off the old resume.
Aliph, one of the most successful venture capital-backed consumer electronics start-ups in the U.S., has carved out a lucrative niche for itself making the high-end Jawbone mobile phone headset. But the company is launching a new product that will take it in a new direction, just in time for the holiday shopping season.