This week Apple faces two significant tablet challengers. The first is Microsoft, which is releasing its long-awaited Surface tablet on Friday. The second is… itself.
Editor’s note: This piece was originally published at PandoDaily.com.
Remember Antennagate? Back in the summer of 2010, the brouhaha over reception glitches in the iPhone 4 dominated tech headlines for weeks and led to a class-action lawsuit and a $15-per-user settlement. In retrospect, the controversy seems meaningless, which is why I thought of it amid the current flap over Apple Maps.
Thousands of people will be “the first” to get the new iPhone 5 today. I won’t be among them. I’ve had every model of Apple’s revolutionary handset since it was first unveiled five years ago — upgrading even if my phone contract hadn’t expired yet — and, like the first-time parent of a toddler in a public place, am in a state of panic the moment I don’t know where my iPhone 4S is.
iPhone users get the closest thing Apple has made to a digital wallet on Wednesday with the release of iOS 6’s new Passbook app, which stores electronic coupons, loyalty cards and tickets.
Revolutions can be exciting, but sometimes evolution can be even more powerful. With the curtain drawn back today on what exactly the new iPhone will do (and will be called), Apple is entering a period of consolidating its lead. Its next trick is to outflank smartphone competitors as deftly as it has in the tablet wars.
Amazon is going where few have dared to tread, announcing a “full size” tablet that takes on Apple directly — and has the gall to be cheaper than the iPad. The tablet highway is littered with the remains of wannabe iPad killers from big hardware names — Motorola, Blackberry, Samsung. Even Google, whose Android software powers the Amazon tablets, didn’t bother to poke the Cupertino giant when it released its Nexus 7, choosing to make a tablet a smidge under two inches smaller than the iPad.
Apple’s resounding patent victory over Samsung in a California courtroom last Friday is a blow to the competition, which now won’t be able copy Apple’s technology. But it is a win for competition. It will force everyone to think harder about turning the unimaginable into the normal.