When it comes to blockbuster product introductions, Apple is king. So it’s not surprising that Google, which is looking to challenge Apple’s iPhone dominance, is stealing a page from the Steve Jobs & Co. playbook.
Google emailed invitations to reporters on Tuesday for “an Android press gathering” that will take place at its Mountain View, California headquarters on Jan 5, as rumours continue to swirl that the company is preparing to release a Google-branded smartphone.
Yes, that’s the same week as the big Consumer Electronics Show in Las Vegas, where Sony, Microsoft, Samsung et al will dutifully convene to show off their latest doodads.
Wresting the spotlight away from CES with a better fireworks display is classic Apple: Jobs gave the world its first peek at the iPhone in January 2007 at San Francisco’s Macworld, instantly vaporizing any value in the press releases and preparations of every hapless gadget maker that had trudged to Vegas that week.