Nvidia got some free publicity from Apple today. Well, sort of.
On Wednesday, its crosstown peer flashed a slide at the new iPad’s unveiling, briefly claiming that Apple’s A5X processor packed four times the graphics punch of Nvidia’s own next-generation Tegra 3. Nvidia product spokesman Ken Brown’s phone has been ringing off the hook since.
“People noticed. When Apple calls out your processor as the one to beat, it gets attention. We’ve gotten some questions about it,” he said.
“It almost looks like it’s a two-horse race between Apple and Tegra,” he added, deftly framing things in the best possible light for Nvidia.
The A5X chip boasts quad-core graphics and is twice as fast as the IPad 2, Apple claims.
For a company whose core business is not chips, Apple’s processors so far have more than held their own against processors used in other tablets. But precisely how it matches up against Nvidia or othe competing silicon has yet to be empirically and independently tested.