Tuesday media highlights

July 21, 2009

Here are some of the day’s top stories in the media industry:

U.S. business magazines face a shakeout (Reuters)
Robert MacMillan writes: “Business news publishers rubbed their hands in glee when the financial crisis grabbed headlines last fall, saying the meltdown would deliver a windfall blown in by widespread interest in their stories. It did not turn out that way. Appetite for news does not always translate into revenue, especially at a time when blogs, wire services such as Bloomberg and Thomson Reuters and other outlets crowd into news analysis territory that the big magazines had long claimed.”

“Forget her, check out that digital billboard!”

March 28, 2008

octoberfest.jpgMore than just the cute guy or girl catches your eye at the bar these days.

Nearly 80 percent of people surveyed in a recent study recalled at least one of four advertisements running on digital billboard screens at bars where they were partying. That’s not a bad number considering the audience surveyed by Arbitron and Zoom Media & Marketing — 500 people aged 21 to 34.  That’s a demographic that advertisers love.