Who’s who at Yahoo

As the smoke begins to clear in Sunnyvale, California, following Yahoo’s much-anticipated reorg, the first outlines of the company’s new look under CEO Carl Bartz are emerging.

The new regime’s big winners (or survivors, given the slew of recent departures including finance chief Blake Jorgensen on Thursday) are Ari Balogh and Hilary Schneider, both of whom appear to be two key lieutenants under Bartz.