2007

January 9 - Apple Inc CEO Steve Jobs unveils iPhone in the tech industry’s most anticipated new product introduction of the decade.

June 29 - Apple and U.S. carrier partner AT&T Inc start selling iPhone as technology enthusiasts form long lines outside Apple stores.

July 25 - After big build-up, first weekend sales figures reports disappoint investors. Apple and AT&T sold 270,000 iPhones in first 30 hours; but customers only activate 146,000 of the devices due to initial AT&T service problems.

Sept 5 - Apple cuts price on iPhone with eight gigabytes of storage to $399 from $599. Discontinues sales of four-gigabyte version. Also introduces iPod Touch, an iPhone without the phone, with Wi-Fi connections.

Sept 7 - Apple offers $100 rebate to appease customers angered over iPhone price cut.

Sept 10 - One millionth iPhone sold 74 days after launch.

Sept 24 - Apple warns users against unlocking iPhones to work with network carriers other than Apple’s exclusive U.S. partner, AT&T.

Nov 9 - Apple introduces iPhone in Europe through exclusive deals in Britain with 02, in Germany with T-Mobile, and in France with Orange.

Dec 3 - Apple sued for patent infringement related to iPhone’s visual voicemail feature by Klausner Technologies Inc.

Dec 31 - Apple sold 3.7 million iPhones in its first six months on sale.

2008

Feb 5 - Apple introduces 16-gigabyte iPhone for $499.

March 6 - Apple says its plans to enable corporate e-mail on iPhones, pitting it against business e-mail market leader Research in Motion and its Blackberry line of devices.  Apple offers tools for independent developers to build iPhone software.

March 31 - Apple has sold 5.4 million iPhone units to date. Apple ranks as world’s third largest maker of smartphones, with 5.3 percent versus mobile phone giant Nokia’s 45.2 percent and Blackberry-maker Research in Motion’s 13.4 percent, market researcher Gartner Inc says.

April 23 - Apple CFO reaffirms the company’s original mid-2007 goal of selling 10 million iPhone units by the end of 2008. 

April/May - Apple stores run out of iPhones. Apple announces plans with carriers in South Asia to sell iPhones in Australia, India, the Philippines and Singapore.

June 9 - Apple unveils 3G iPhone.  

July 11 - iPhone 3G to go on sale in 22 countries.

Reuters iPhone 3G coverage
Sources: (Reuters, Apple Inc, SeekingAlpha.com, Gartner Inc)
(Photos: Reuters, Apple Inc, Scoble: Brian Solis/Flickr.com)

So who’s winning the pay-TV so far this year? With days to go until two of the biggest cable operators (Time Warner Cable on Wednesday and Comcast on Thursday)  report first quarter financial results, Reuters canvassed eight Wall Street analysts for their estimates of subscriber net additions during the period.

At first glance it doesn’t look like it will be a good quarter with these analysts forecasting Comcast, Time Warner Cable and Cablevision to lose around 100,000 basic TV subscribers collectively, while satellite TV plays DIRECTV Group and DISH Network will add around 320,000.

Even more worrisome for cable companies?  AT&T and Verizon added around 410,000 new TV subscribers between them during the quarter.

Yet at least one analyst cautions investors  not to read too much into cable’s basic video subscriber losses as this metric is not as important to growth as the addition of other revenue generating units in particular Internet access and phone.

“It would be missing the point to focus on basic video subscriber adds,” says Chris Marangi, an analyst at Gabelli & Co. which holds shares in Comcast, Time Warner Cable, Cablevision as well as the two satellite TV companies.

“Voice services and high speed data subscribers is what drives revenue growth,” says Marangi.

(Photo: Reuters/Glenn Britt (l), Brian Roberts (r))