Over the last few days executives at Goldman Sachs’ Communicopia have talked about a stabilizing — or even improving — advertising market.

It’s not the only time they’ve talked about stabilization. It was the watchword of investors calls as far back as last spring. And it appears they were right. New figures out from TNS Media Intelligence show the advertising market wasn’t any worse in the second quarter than it was in the first.

That’s cold comfort considering the data show that advertising spending in the second quarter sank 13.9 percent from a year ago. For the first six months of 2009, spending is down some 14.3 percent from a year ago, or more than $10 billion in lost TV spots, print ads and radio jingles.

Here’s how TNS research guru Jon Swallen described it in a prepared statement:

While it’s tempting to interpret this as a positive indicator that things aren’t getting worse, the fact remains that the market has been steadily tracking at around 14 percent declines for several consecutive months and this represents billions of lost revenue. Early data from third quarter hint at possible improvements for some media due to easy comparisons against distressed levels of year ago expenditures.

The worst hit category for the first six months was automotive, with spending down 31 percent. Others that fared poorly (to nobody’s surprise) included financial services, down 24 percent; miscellaneous retail, down 18 percent; and travel & tourism, down 15 percent. Housing related advertising, which covers several categories, tumbled 29 percent.

And the prize for the worst media sector over the first six months goes to… radio. Spending on those pesky radio ads fell 24.6 percent, a touch more than newspapers at 24.2 percent.

But hey, at least the market isn’t getting worse.

Some say the Frankfurt Motor Show, which started on Sept. 15, has lost a bit of its lustre amid the crisis that has hit the global car industry with an economic baseball bat. But there are still people out there who are willing to shell out the big bucks to go see the new car launches. One lucky bidder, identified only as i***l on www.ebay.de paid 158 euros ($232) for two tickets to get into the car show today, days before other mortals are allowed to pass through the big white doors leading into the halls of the show. There are 150 separate auctions for tickets to the car show, with sale prices starting at 7 euros for tickets valid on the days that are open to the public, which start on Sept. 19. So it looks like there are still plenty of people out there who are just wild about cars even though the government has to pay tightfisted consumers to buy a new one with their cash for clunkers programme. Would you pay that much to get a glimpse of  what the automotive industry has in store before others can?

Photo by Edward Taylor

The Frankfurt Motor Show is bustling with scantily clad models in high, high heels who present carmakers new models. Volkswagen’s Skoda decided against the models and opted for a more furry mascot. To present its new 4×4 crossover Yeti model, it hired the abominable snowman! Mom is never going to believe this…

Sirius XM Radio has reason to be excited about the success of the cash for clunkers program. The satellite radio operator, which posted quarterly results this morning, raised its income outlook for the year on a potential rebound in car sales.

Chief Executive Mel Karmazin said on the earnings call that he was cautiously optimistic that auto industry sales will pick up in the second half of this year.

After all, any increase in car sales translates into more subscribers for Sirius XM, which gets most of its new users from satellite radios built into cars.

Investors have been optimistic about Sirius’s stock all this week, given the launch of its iPhone software and the government’s Car Allowance Rebate System, which lets people trade in their old vehicles for rebates on new, fuel-efficient cars. Reuters’ Franklin Paul wrote on Tuesday:

The U.S. government’s popular “cash for clunkers” incentive program has added spark to the idea that auto sales may rebound after a four-year decline. By allowing people to trade in old vehicles, the program has lifted industry-wide sales back above 11 million units on an annualized basis.

What’s more, Barrington Research analyst James Goss told Paul that Sirius converts about half of its users who get trial accounts when they buy a car into paying customers.

Now, only time will tell whether the optimism lasts, both in the beleaguered U.S. car industry and among Sirius shareholders.

Keep an eye on:

• How Netflix gets your movies to your mailbox so fast. (Chicago Tribune)
• Falling terminal sales have prompted Bloomberg to make one-off payments to staff. (Financial Times)
• Thomson Reuters posts a better-than-expected quarterly profit. (Reuters)

Photo: Sirius XM CEO Mel Karmazin/Reuters

Germans love to see the mighty fall just a little bit more than the rest of the world, and freshly ousted Porsche CEO Wendelin Wiedeking is a perfect candidate. Yes, he made tiny, almost bankrupt Porsche successful again but did he have to be so smug about it? And was he really worth the millions of euros he raked in every year in a country where executive pay is a thorny issue? His salary, which made him the best paid German manager by far, was a topic of endless fascination in the German media. Wiedeking never divulged how much he made but unapologetically said he deserved what he earned — estimated to have been 80 million euros last year. Even before his dismissal was official, speculation swirled about how extraordinary his severance payment would be, with some putting the figure at 250 million euros. In the end it was less but still a handsome sum of 50 million euros, considering he leaves Porsche with a huge mountain of debt. As Wiedeking climbs off the throne, he is eager to burnish his blue collar credentials and in Robin Hood style announced he would donate what’s left of his payment after taxes to charity. Some of it will go to a foundation for Porsche staff, some into projects to create new jobs and, in a final swipe at his critics, he promised to give to a charity for “elderly and suffering journalists”. Take that, hacks.

Times are tough for car makers, so Ford’s CEO Alan Mulally is going the extra mile by delivering cars to customers himself.

Unfortunately you have to be CEO of a very large company to qualify. Here’s Microsoft’s Steve Ballmer taking possession of his new Ford Fusion Hybrid at the software company’s Seattle-area campus.

 
“This is awesome!” Ballmer declared, before climbing into the car for a quick seminar on how it works. He didn’t seem too interested in the fuel consumption figures, but said his wife insisted on a hybrid.

The car was the millionth with Ford’s SYNC system — powered by Microsoft technology — which allows you to control a phone and play music with voice commands. So people in the back seat can embarrass you by shouting “Play Abba”.

The high-octane double-act of Ballmer and Mulally — CEO pitch-men par excellence — seals an interesting alliance between Seattle and Detroit. Ford’s Mulally lived in the Seattle area in his 30-plus years at Boeing’s nearby commercial plane operations, while Ballmer’s father — who raised his family in and around Detroit — was a long-time Ford employee, starting in the company’s financing unit in 1950.

(Updated with more quotes)

If you're losing the game, time to change the playing field. Yahoo is counting on exactly that.

Ari Balogh, Yahoo's chief technology officer and product development czar, would be among the first to admit that Google reigns supreme in the search space.

"Search the way we know it, with 10 blue links, Google has clearly won that game. Saying anything other than that is just not stating the fact," he told the Reuters Global Technology Summit.

But Balogh says that doesn't mean Yahoo is giving up. Inviting comparisons to the automobile industry, now infamous for bankruptcy, ballooning debt and clunky design, Balogh says innovation in search is only just beginning, and it's too early to declare a winner yet. Ford and its Model T was once the pre-eminent mass-consumer vehicle, but today the once mighty Detroit giant -- the only one of the surviving Big Three that doesn't appear to be flirting with corporate failure -- has to fend off the likes of Toyota and Hyundai.

What's important to understand though is this really is like the auto industry in 1910....At that time, in 1915 or 1920, it sure looked like it was going to be Ford.

Because of the rapid innovation that's going on, because if you look at that search page, it is an anachronism. When has advertising ever been so ugly in the last 10, 15 years? When has the onus of sorting through a pile of stuff, that much of a pile of stuff, ever fallen on people to do themselves?

There is a long way to go.

So what will the next generation of search tools look like? Balogh says:

There will always be a search kind of like the 10 blue links, but how important that's going to be in the 3.0, 4.0 versions of where the Web's going really remains to be seen.

I believe search is going to be far richer. Search is going to be about getting that relevance in that intent flow -- whatever it is you're trying to do. And there's a whole other round or two to go in the search game and that's where we intend on playing.

Where else is Yahoo lacking? In social networking, Balogh says. But Yahoo is now ramping up both its look and its usability, focusing on helping users connect with news, with other people, and otherwise get things done.

That will entail remodeling its front page continuously, launching new features from fantasy sport applications to programs that aid movie selections, and making them useable on both the cellphone and the computer. The first features will be trotted out in the summer, Balogh says.

"We're going for the long play here."

Ford CEO Alan Mulally unveiled new features of its voice-command activated in-car system Sync yesterday at the Consumer Electronics Show in Las Vegas, highlighting its connectivity with a driver’s other devices, including cell phones and personal computers.

Mulally then showed off a futuristic dashboard featuring an electronic personal assistant, Eva (for Emotive Voice Activation). In a small video clip of how it could all work, the Eva avatar engaged the driver in conversation and performed tasks like scheduling appointments. It’s the next generation of Ford’s Human Machine Interface (HMI) strategy, Mulally said.

“Everyone is growing up with a connected device and they don’t want to be disconnected,” Mulally told Reuters in a brief interview after his CES keynote address. Ford’s hoping its Sync service, developed with Microsoft and launched 18 months ago, will appeal especially to younger car buyers. Earlier, he’d said his five kids are his “focus group,” often e-mailing him articles about new gadgets and trends from Wired.com and other sites.

“We’re learning to think like an electronics company,” Mulally said.  But even though Mulally might want to bring Detroit closer to Vegas, reporters who thronged him after the keynote hardly let him forget he was an autos guy, and a Big Three CEO at that.

“How did you get to Las Vegas from Detroit?” one reporter asked. “I walked,” Mulally quipped.

IAC Chief Executive Barry Diller took several groups to task at the Reuters Media Summit, but he reserved special disgust for CEOs at profitable companies who add to the country's rising unemployment rate.

Also targeted by the former Hollywood executive were "incredibly, shockingly stupid" Big 3 auto executives, the Internet's strange and growing dictionary, and Hollywood's lack of creativity.

Diller said companies had a higher obligation, especially in tough times like these:

"The idea of a company that's earning money, not losing money, that's not, let's say 'industrially endangered,' to have just cutbacks so they can earn another $12 million or $20 million or $40 million in a year where no one's counting is really a horrible act when you think about it on every level. First of all, it's certainly not necessary. It's doing it at the worst time. It's throwing people out to a larger, what is inevitably a larger unemployment heap for frankly no good reason."

A few seconds later, he added:

"It's not that you don't want to earn as much money as you can -- it is your obligation, of course -- but companies have obligations beyond that and they certainly have obligations beyond that at certain times, in the times in which they operate. And they also certainly ought to know that meeting and beating expectations is probably yesterday's game and it will be increasingly so, which would be by the way very healthy for companies. Running a company that meets and beats expectations, and that runs their company accordingly, are companies that I would question why anyone would invest in."

Diller was equally confounded by the top three U.S. auto executives, who recently were criticized for separately flying corporate jets to Washington before hearings to request a $25 billion taxpayer bailout.

"It's incredibly, shockingly stupid if you're going, when you think about it. On that count alone I wouldn't give them any money. And not because of any reason other than why would I give money to someone so dumb to go to Washington to ask for money and fly in a Gulfstream. You'd say, 'You're not qualified. Unless you leave, I'm not giving you money.'"

Other topics:

* When discussing social networking: "Think of the bimbo words this Internet has created: portal, social network; I could riff on .... networking, horrible word too."

* Hollywood: "Margins used to be very good in the movie business. They're now, what, 4, 5 percent in a decent year, so where's the joy in that? Is there really a joy in 'Superman 17' or "Iron Man 2'?"

* Movie studio executives: "'Mogul' is yesterday. It just doesn't apply. You use the word 'mogul' and what you do is conjure up the fantasy, the memory of when there were actual movie moguls who made their decisions, believed in what they did, were outsized personalities. There's no outsized personalities in the movie business anymore."

* Indiscriminate spending: "There is a reluctance, even with people who have vast resources. Right now, it just isn't the order; it isn't the day. You're not going to see a birthday party for three million bucks. I don't care how many billions you have or paying Mick Jagger $3 million to come and sing for your birthday. I notice this with my friend. I just notice this as a condition of this period."

To hear the always entertaining Diller riff, go ahead and click on the links...

(Photo: Reuters)