RootMusic is not one of the better known names in the digital music business, but in just 18 months it has built the most popular music app on the world’s largest social networking platform, Facebook.
That service is called BandPage and allows artists’ to post their video, sell songs and promote their tours on Facebook.
Though this might seem like a service with a relatively low barrier to entry — it is free and up to the artists or their representatives to post their videos — RootMusic has done a quietly efficient job of achieving scale and now claims some 250,000 musicians using BandPage.
That scale has helped to raise $16 million in Series B funding to expand its service, the start-up said on Wednesday. It said the round was led by GGV Capital with new investor Northgate Capital and existing investor Mohr Davidow Ventures. GGV Partner Hany Nada is set to join the board that already includes Bill Ericson from Mohr Davidow.
RootMusic will undoubtedly feature on Facebook’s planned music service which is expected to launch later next month at the Facebook Developer Conference.