Barnes & Noble, the venerable book merchant whose history spans three centuries, is in the midst of a strategic identity crisis: how to admit defeat on its Nook platform while turning its last-bookstore-standing status into a de facto monopoly. Barnes & Noble did not spark the e-book revolution – now accounting for 22 percent of all book sales – nor has it proven particularly good at evolving it. So now it’s back to basics, which is to say, back to books.
But fixing something seems to be what Amazon and Barnes & Noble are doing with new tablets which burnish their stable of e-readers beyond e-ink and into an entirely new arena still dominated by the iPad.
Retailers risk losing the majority of mobile device users unless they make mobile shopping easier and more engaging, writes Jessica Woh. While 89.7 percent of Americans aged 18 to 64 have mobile phones, only 49.1 percent use their phones to shop, according to marketing service Arc Worldwide. Consumers who use mobile phones to shop are able to compare prices on the go and are seen as less likely to make impulse buy, Woh adds.