MediaFile

Bill Gates late to Twitter party

Bill Gates may have been one of the prime movers in the computer age, but now he’s  just another middle-aged late adopter.

Only this week, the  Microsoft co-founder got around to joining Twitter and launching his own website.

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His first Tweet (“Hello World”) set the ball rolling on Tuesday, and already he has almost 250,000 followers. Several of his tweets have been about raising money for Haiti earthquake relief.

His website — called The Gates Notes — handles a broad range of topics, much of it related to Gates’ primary role as head of the Bill & Melinda Gates Foundation, which is working to eradicate killer diseases worldwide and improve standards of education in the United States.

Sections include “What I’m thinking about”, “What I’m learning” and “My travels”. Gates reveals his hunger for learning through online courses and DVD lecture series.

Microsoft, Gates master the art of product placement

There is no better way to learn about the art of product placement than to learn from the masters. Today, that means Microsoft Corp and the Bill and Melinda Gates Foundation, both of which were the subject of articles about how they’re delivering their messages like little pills wrapped in the sugar coating of the entertainment you consume.

Ad Age:

Can Microsoft market its way out of the search basement? Probably not, but it’s going to try, entrusting [ad] agency JWT to craft a campaign for its new search engine, alternately dubbed Kumo or Project Kiev or Live Search, depending on who’s talking about it. … The service is being tested and is expected to make its debut in the summer. … Industry executives expect JWT, part of WPP, to unveil an estimated $80 million to $100 million push for the new search engine in June, with online, TV, print and radio executions. Microsoft spent $361 million on U.S. measured media in 2008, the bulk of it devoted to brand advertising and smaller chunks to other Microsoft brands such as Xbox and MSN, according to TNS Media Intelligence data.

The New York Times:

The huge [Gates] foundation, brimming with billions of dollars from Mr. Gates and Warren Buffett, is well known for its myriad projects around the world to promote health and education. It is less well known as a behind-the-scenes influencer of public attitudes toward these issues by helping to shape story lines and insert messages into popular entertainment like the television shows “ER,” “Law & Order: SVU” and “Private Practice.” The foundation’s messages on H.I.V. prevention, surgical safety and the spread of infectious diseases have found their way into these shows.