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July 10th, 2009

Sun Valley: More Who’s Who in Pictures

Posted by: Franklin Paul

Nearly every powerful media and technology executive you can imagine has swung through the idyllic and affluent ski resort town of Sun Valley this week. Here are a few more snapshots from Reuters photographer Rick Wilking…

Michael Dell, CEO of Dell Inc, arrives at the Sun Valley Inn

Harvey Weinstein, of the Weinstein Co arrives at the Sun Valley Inn

Les Moonves, CEO of CBS Corp arrives

Cleveland Cavaliers basketball star LeBron James talks on a phone outside the Sun Valley Inn

Eric Schmidt CEO of Google, Bill Gates former CEO of Microsoft and Nathan Myhrvold of Intellectual Ventures in Sun Valley

(Photos: Rick Wilking)

July 9th, 2009

Google and Microsoft - lunch of the frenemies at Sun Valley

Posted by: Alexei Oreskovic

Google is moving to steal Microsoft’s lunch with its plan to release a PC operating system that competes with Windows. But when Eric Schmidt and Bill Gates crossed paths in Sun Valley on Thursday, lunchtime was all pleasantries.

As Gates was walking out from one of the morning conference panels for lunch, reporters naturally surrounded him to ask for his thoughts about the new Chrome OS announced by Google this week.

Before Gates had a chance to answer though, Schmidt appeared from behind and joked “it would be better if you don’t make that comment,” provoking laughter all around.

The pair shook hands and walked off together in conversation towards the garden where lunch was being served. Since reporters weren’t allowed in, the rest of the conversation is anyone’s guess.

(Photo: Eric Schmidt and Bill Gates talk outside the Sun Valley Inn on July 9, 2009. REUTERS/Rick Wilking) 

July 8th, 2009

Sun Valley: The stars align

Posted by: Robert MacMillan

Allen & Co’s 27th Sun Valley media and technology conference starts on July 7 and ends on July 12. In the meantime, expect media writers to breathlessly report, blog, tweet, photograph and record the event. Why the fuss? There are literally hundreds of people coming who are known to do nothing else than run the universe when it comes to TV shows, movies, telecoms, the Internet and all sorts of other electronic communications. We have lists of all the people who bankroll them as well, along with a list of other interesting people you will find there.

Here, meanwhile, are the big men and women of media and technology who justify the travel budgets that increasingly hard-up news organizations have to put out for your favorite folks in the press corps to hide behind the hedges and hope for a handout that will break news, move markets and excite our editors. Keep in mind: this list is not a guarantee that these people are showing up; it’s just an invitation list (arranged alphabetically by company). We’ll update it as we learn more. (Our boldface names indicate some general viewpoint that they’re the stars of the stars.)

  • James McCann, CEO, 1-800-flowers.com.
  • Bobby Kotick, CEO, Activision Blizzard Inc. Also Brian Kelly, co-chairman.
  • Jeff Bezos, CEO, Amazon.com Inc.
  • Tim Armstrong, chairman and CEO, AOL
  • Michael Ovitz, AMSEF LLC, former uber-talent agent at Creative Artists Agency and former Walt Disney Co executive.
  • Gerhard Zeiler, CEO, RTL Group, Bertelsmann AG.
  • Bill and Melinda Gates, of the foundation of the same name. Bill, of course, co-founded Microsoft Corp.
  • Mark Vadon, executive chairman, Blue Nile Inc.
  • James Dolan, president, CEO, Cablevision Systems Corp.
  • Leslie Moonves, president, CEO, CBS Corp. Also Neil Ashe, president, CBS Interactive. Also Quincy Smith, CEO, CBS Interactive. (And a former Allen & Co man.)
  • Charlie Rose, interviewer and anchor on the Charlie Rose Show
  • Anthony Bloom, Cineworld plc
  • Richard Parsons, chairman, Citigroup Inc. Former CEO, Time Warner Inc.
  • Lowry Mays, chairman, Clear Channel Communications Inc.
  • Ralph Roberts, founder, chairman emeritus, Comcast Corp. Also Stephen Burke, president and COO, Comcast Cable.
  • Patrick Condo, president, CEO, Convera Corp.
  • Jimmy Hayes, CEO, Cox Enterprises Inc.
  • Richard Lovett, president, Creative Artists Agency Inc. Also Bryan Lourd, managing partner.
  • Michael Dell, chairman and CEO, Dell Inc.
  • Richard Rosenblatt, chairman and CEO, Demand Media. He used to work at MySpace’s parent company before News Corp bought it.
  • Chase Carey, former DirecTV CEO and Rupert Murdoch’s new No. 2 man at News Corp.
  • John Hendricks, founder and chairman, Discovery Communications. Also president and CEO David Zaslav.
  • Jeffrey Katzenberg, CEO, DreamWorks Animation SKG.
  • John Donahoe, president and CEO, eBay Inc.
  • Dara Khosrowshahi, president and CEO, Expedia Inc.
  • Facebook CEO Mark Zuckerberg. (We’ve heard conflicting reports about whether he’ll show. Either way, he’s still on our list.)
  • Tom Freston, principal, Firefly3 LLC. Former Viacom executive.
  • Martin Varsavsky, CEO, FON
  • Jeff Immelt, chairman and CEO, General Electric Co.
  • Jeff Zucker, CEO, NBC Universal. (GE)
  • Ronald Meyer, president and COO, Universal Studios. (GE)
  • Eric Schmidt, chairman and CEO, Google. Also co-founders Sergey Brin and Larry Page.
  • Juan Luis Cebrian, CEO, Grupo Prisa. Also Ignacio Polanco, chairman.
  • Emilio Azcarraga, chairman and president, Grupo Televisa. Also Alfonso de Angoitia, executive vp.
  • Christopher Schroeder, CEO, HealthCentral. Also former CEO of Washingtonpost.Newsweek Interactive.
  • Cathleen Black, president, Hearst Magazines.
  • R. Todd Bradley, executive vp, personal systems group, Hewlett-Packard Co. Also CEO Mark Hurd.
  • Barry Diller, chairman, CEO, IAC/InterActiveCorp. Also chairman, Expedia Inc. Also Victor Kaufman, vice chairman, IAC/InterActiveCorp.
  • Lachlan Murdoch, executive chairman, Illyria Pty Ltd. Son of News Corp CEO Rupert Murdoch.
  • Craig Barrett, former CEO, chairman, Intel Corp. Also Sean Maloney, executive vp, chief sales and marketing officer.
  • Jeffrey Berg, chairman and CEO, International Creative Management. Also president Christopher Silbermann.
  • Michael Volpi, formerly of Cisco Systems Inc and Joost.
  • Eric Eisner, L+E Pictures. Son of former Walt Disney Co. CEO Michael Eisner.
  • Kevin Reilly, CEO, Lamar Advertising Co.
  • Michael Fries, president and CEO, Liberty Global Inc.
  • John Malone, chairman, Liberty Media Corp. Also Greg Maffei, president and CEO.
  • Reid Hoffman, chairman, president of products, LinkedIn Corp.
  • Sam Altman, co-founder and CEO, Loopt Inc.
  • Craig Mundie, chief research and strategy officer, advanced strategies and policy, Microsoft Corp. Also Robbie Bach, president of the entertainment and devices division, and Henry Vigil, senior vp, strategy and partnership.
  • Rupert Murdoch, CEO, News Corp. Also with him is his second son, James Murdoch, chairman and CEO of News Corp’s Europe and Asia operations. Also Jonathan Miller, News Corp’s chairman and CEO for its digital media group. Former president and COO Peter Chernin, whose last day was June 30, is coming along too, in tow with CFO David DeVoe and new MySpace CEO Owen Van Natta.
  • Gina Bianchini, CEO, Ning Inc.
  • Jorma Ollila, chairman, Nokia Corp.
  • Greg Wyler, founder, O3B Networks Ltd.
  • Jeffrey Jordan, president and CEO, OpenTable Inc.
  • Jeffery Boyd, president and CEO, priceline.com Inc.
  • Maurice Levy, chairman and CEO, Publicis Groupe.
  • Paul Jacobs, chairman and CEO, Qualcomm Inc.
  • Robert Johnson, founder and chairman, the RLJ Companies.
  • Jay Y. Lee, Samsung Electronics Co. Ltd.
  • Kenneth Lowe, chairman, president and CEO. Scripps Networks Interactive.
  • Mel Karmazin, CEO, Sirius XM Radio Inc.
  • Max Levchin, CEO, Slide Inc.
  • Sir Howard Stringer, chairman and CEO, Sony Corp. Also Kazuo Hirai, president of networked products and services group; Robert Wiesenthal, executive vp and CFO, Sony Corporation of America; Michael Lynton, chairman and CEO, Sony Pictures Entertainment; Hiroshi Yoshioka, executive deputy president, president of consumer products and devices group; and Nicole Seligman, top lawyer.
  • Nick Grouf, CEO, Spot Runner Inc.
  • Thomas Glocer, CEO, Thomson Reuters Corp, along with Niall FitzGerald, deputy chairman.
  • Michael Eisner, the Tornante Company LLC. Former Walt Disney Co CEO.
  • Lars Buttler, CEO, Trion World Network Inc.
  • Evan Williams, co-founder and chairman, Twitter Inc.
  • David Levin, CEO, United Business Media plc.
  • James Berkus, chairman, United Talent Agency.
  • Brad Grey, chairman and CEO, Paramount Pictures Corp (Viacom).
  • Sumner Redstone, chairman, Viacom. Also Philippe Dauman, president and CEO.
  • Jean-Bernard Levy, CEO, Vivendi.
  • Robert Iger, president and CEO, Walt Disney Co. Also Thomas Staggs, CFO.
  • Edgar Bronfman Jr, chairman and CEO, Warner Music Group.
  • Donald Graham, chairman, CEO, The Washington Post Co.
  • Casey Wasserman, chairman and CEO, Wasserman Media Group LLC.
  • Harvey Weinstein, co-chairman, The Weinstein Co.
  • Shelby Bonnie, CEO, Whiskey Media LLC.
  • Jim Wiatt, William Morris Endeavor.
  • Terry Semel, chairman and CEO, Windsor Media. Former Yahoo CEO.
  • Martin Sorrell, CEO, WPP.
  • Anne Mulcahy, chairman, Xerox Corp.
  • Jerry Yang, chief Yahoo.
  • Mark Pincus, founder, CEO, Zynga Inc.
July 7th, 2009

Sun Valley: Reuters returns to Idaho

Posted by: Robert MacMillan

Nearly every powerful media and technology executive you can think of will be camping out in the idyllic and affluent ski resort town of Sun Valley this week. They have aimed their Gulfstreams squarely at Idaho so they can show up at the 27th edition of Allen & Co’s media and technology conference, which investment banker Herb Allen holds every summer here.

That means nearly every media reporter you can think of will be hovering among the hedgerows and parking lots (and in the bar, naturally), waiting to get a few precious seconds with super-wattage movie executives from DreamWorks’s Jeffrey Katzenberg to Paramount’s Brad Grey, technology heavyweights such as Michael Dell and Bill Gates, media kingpins Philippe Dauman and Rupert Murdoch and fresh-faced startup darlings like Facebook’s Mark Zuckerberg, Twitter’s Evan Williams and Ning’s Gina Bianchini.

Reuters, of course, will be among the press crew at the scene. Reporters Yinka Adegoke and Alexei Oreskovic will show up, as will I, and photographer Rick Wilking will be shooting the pictures that at Sun Valley often tell a more eloquent story than any text dispatch can.

We and a bunch of other journalists will be working around the clock (literally) to get these powerful, and often reclusive bigs to tell you what the next stunning media and technology deals will be. We’ll also be asking them how they are keeping their companies in business amid big changes in the ways people inhale their news and entertainment, as well as how they are dealing with the fallout of an economic crisis last year that nearly capsized the financial system.

Also, keep an eye out for the glamorous or the unusual. Sun Valley guests typically show up with their families, and the whole affair is supposed to be casual. That means there’s always the possibility that Murdoch could lose more than his wedding ring. And celebrities, such as investor Vivi Nevo’s wife, actress Zhang Ziyi, are often part of the program.

Check back with us at MediaFile, and remember to read Reuters’s dispatches from Sun Valley. Allen & Co might keep the press outside, but we’ll be working hard to bring you the inside story.

(Photo: Designer Diane von Furstenberg and her husband, IAC/InterActiveCorp CEO Barry Diller at last year’s conference. They are the kind of media star-power that cruises around Sun Valley, Idaho, for a few days every summer. Reuters/Rick Wilking)

April 2nd, 2009

Microsoft, Gates master the art of product placement

Posted by: Robert MacMillan

There is no better way to learn about the art of product placement than to learn from the masters. Today, that means Microsoft Corp and the Bill and Melinda Gates Foundation, both of which were the subject of articles about how they’re delivering their messages like little pills wrapped in the sugar coating of the entertainment you consume.

Ad Age:

Can Microsoft market its way out of the search basement? Probably not, but it’s going to try, entrusting [ad] agency JWT to craft a campaign for its new search engine, alternately dubbed Kumo or Project Kiev or Live Search, depending on who’s talking about it. … The service is being tested and is expected to make its debut in the summer. … Industry executives expect JWT, part of WPP, to unveil an estimated $80 million to $100 million push for the new search engine in June, with online, TV, print and radio executions. Microsoft spent $361 million on U.S. measured media in 2008, the bulk of it devoted to brand advertising and smaller chunks to other Microsoft brands such as Xbox and MSN, according to TNS Media Intelligence data.

The New York Times:

The huge [Gates] foundation, brimming with billions of dollars from Mr. Gates and Warren Buffett, is well known for its myriad projects around the world to promote health and education. It is less well known as a behind-the-scenes influencer of public attitudes toward these issues by helping to shape story lines and insert messages into popular entertainment like the television shows “ER,” “Law & Order: SVU” and “Private Practice.” The foundation’s messages on H.I.V. prevention, surgical safety and the spread of infectious diseases have found their way into these shows.

Now the Gates Foundation is set to expand its involvement and spend more money on influencing popular culture through a deal with Viacom, the parent company of MTV and its sister networks VH1, Nickelodeon and BET. It could be called “message placement”: the social or philanthropic corollary to product placement deals in which marketers pay to feature products in shows and movies. Instead of selling Coca-Cola or G.M. cars, they promote education and healthy living.

The Times story uses expert comments from the Kaiser Family Foundation, which has been doing this issue placement for years, and gave advice to the Gates Foundation about how to do this. One of the Kaiser officials told the Times that this “is not about planting a message.”

That’s exactly what Viacom must have been thinking when it was depositing Gates’s check.

Keep an eye on:

  • Job cuts at Conde Nast and Forbes made an inordinate amount of news on Wednesday, even though they’ve already been gut-gut-gutting away. (MediaMemo at AllThingsD)
  • Old media cable TV executives discuss strategies for making money when there’s less of it running around. (PaidContent)
  • The Newspaper Association of America doesn’t generally crave publicity about the sad state of the business these days, but there’s an exception to every rule. Maybe that’s why the NAA got CEO John Sturm onto the Colbert report of all places. Our favorite part: Colbert suggested newspapers consider product-placement in stories, took a shot at the New York Times and asked Sturm: “If you’re serious about wanting to compete on the Internet, why don’t newspapers have a huge porn section?” (Chicago Tribune)
The Colbert Report Mon - Thurs 11:30pm / 10:30c
Better Know a Lobby - Newspaper Lobby
comedycentral.com
Colbert Report Full Episodes Political Humor NASA Name Contest

(Photo: Reuters)

January 22nd, 2009

Oh Microsoft, how the times change!

Posted by: Paul Thomasch

Paul Allen (left) and Bill Gates Oct. 19, 1981

1975

Microsoft (then spelled “Micro Soft”) is founded by William “Bill” Gates, a 20-year-old Harvard dropout, and Paul Allen, his 22-year-old school chum. They begin selling its first product, a BASIC programming language interpreter.

1980The IBM Personal Computer (1981)

Microsoft signs an agreement to build the operating system that became known as MS-DOS for IBM’s new personal computer, which was launched in 1981. Microsoft was allowed to license the operating system to others, spawning an industry of “IBM-compatible” machines dependent on Microsoft software.

1983

February: Paul Allen, ill with Hodgkin’s disease, resigns from active management of the company but remains on the board of directors.

1986

March 13: Microsoft’s stock goes public with an initial price of $21 a share, closing the first day of trading at $28. Revenue for its previous fiscal year (which ended June 1985) $140.4 million.

1989

August: Microsoft introduces earliest version of its “Office” software suite, which includes the popular word processing program “Word”. Today, the company says it has more than 500 million users.

Gates in 19871990

June: The U.S. Federal Trade Commission begins a secret probe focusing on possible collusion between Microsoft and IBM. Microsoft remains under the microscope of regulators for another 18 years.

1992

January: Gates, 32, is named the richest American, with more than $6.5 billion, thanks to his one-third stake in Microsoft.

1993Microsoft Bob, an animated help tool

June: A federal judge rules in favor of Microsoft, ending 63 months of litigation by Apple Computer Inc., which charged that Windows copied the look and feel of its Macintosh computers.

August: After the FTC deadlocks twice on the issue, the Justice Department announces it has taken over the Microsoft investigation, which now focuses on its business practices.

1995

January: Microsoft unveil one of it more celebrated flops, a software companion called “Bob”.

July: Gates is named the world’s wealthiestGates speaking at the launch of Microsoft Windows 95 in Redmond, Wash. Aug. 24, 1995. man for the first time with an estimated worth of $12.9 billion.

August: Microsoft launches Windows 95 with a marketing blitz five times bigger than any of its previous efforts. Experts say the system offers no technological breakthrough but adds features enjoyed for years by users of the rival Apple system.

1999

Microsoft added to the Dow Jones Industrial Average. Its revenue for the fiscal year ending in June reaches $19.75 billion.

2000Gates and Ballmer spoof the film “The Matrix”, November 2003

January: Steve Ballmer named to succeed Gates as CEO. Gates remains Chairman.

June: At an event with university students in Tokyo, Gates is asked what more he wanted in life. He promptly replies, “privacy.”

2001

Bill Gates unveils new Xbox video game console during his keynote address at the Consumer Electronics Show in Las VegasMay: Microsoft launches Windows XP operating system.

November: Microsoft jumps into the interactive game business with the launch of the Xbox , taking on rivals such as Sony and Nintendo. Its most important day-of-release game, “Halo: Combat Evolved”, is a huge hit, helping to drive Xbox sales, and eventually sells more than 5 million copies

2003

February: Microsoft shares split for the 9th time. One original share is now equal to 288 shares.

Microsoft stock chart, via Google Finance2006

June: Gates says he will transition out of a day-to-day role in the company in July 2008. Steve Ballmer is the companies top decision maker; Ray Ozzie steps up to be Chief Software Architect.

2007

January: Microsoft launches “Vista” , the latest version of its ubiquitous Windows operating system software, in 70 countries, and expects it to be installed on over 100 million PCs worldwide. Influential Wall Street Journal columnist Walt Mossberg, in his review of Vista, called it a “worthy, but largely unexciting, product.”

2008

January: Ballmer makes a $44.6 billion takeover offer to Yahoo’s board. Yahoo later rejects the offer, setting off a lengthy battle over the future of Yahoo.

March: While still wealthier than many nations, Gates falls to third on the list of Earth’s richest man, behind famed investor Warren Buffet and telecoms tycoon Carlos Slim. Forbes magazine estimates Gates wealth at $58 billion.

June 27: Bill Gates steps down out of a day-to-day role in the company, to focus on philanthropy. He still holds nearly a 9 percent stake in Microsoft, and remains its biggest shareholder. Since 2000, Microsoft’s stock has fallen 52 percent.

2009

Microsoft announces job cuts of 5,000, which are expected to help in reducing fiscal year 2009 capital expenditures by $700 million. They represent the largest cuts ever by the company.

(From Reuters, Microsoft.com, Flickr, Google Finance)

January 8th, 2009

Ballmer upstaged at first-ever CES keynote?

Posted by: Tiffany Wu

After watching Bill Gates deliver Microsoft’s keynote address at the Consumer Electronics Show for 12 years, CEO Steve Ballmer finally got his moment in the sun on Wednesday.

We were rooting for you Steve, but next time, tell your friends not to steal your thunder.

First, it was Verizon CEO Ivan Seidenberg leaking the news that the U.S. phone company has picked Microsoft as its default mobile search provider. It’s a big win for Microsoft, which has been lagging behind Google and Yahoo on the Web, but Ballmer didn’t get to be the first to tell the world. Seidenberg stole the spotlight, announcing the deal at a Citi investor conference earlier on Wednesday. We were hoping Microsoft would take back the limelight by giving us more details when it was Ballmer’s turn at CES, but alas, all the CEO said was, “I’m also thrilled to announce a new long term partnership with Verizon to offer our live services on all Verizon phones.”

Besides the Verizon deal, Ballmer also announced at CES the beta test launch of Windows 7, Halo Wars, a Windows Live deal with Dell, and a bunch of other stuff. But most of it, while good news, didn’t seem to wow the crowds at the Palazzo Ballroom in the Venetian hotel.

The funniest moment of the keynote, in our opinion, was when Ballmer joked about the advice Bill Gates gave him for his first-ever keynote. Ballmer flashed a message on the screen from Gates that said “There are always two conventions going on during CES - make sure you go to the right one.” The other conference is the adult entertainment expo, of course (if you didn’t know).

He then followed with supposed messages from President-elect Barack Obama, disgraced Illinois governor Rod Blagojevich and others, including this faux gem from Yahoo CEO Jerry Yang:

“Why do you keep ignoring my Facebook requests?”

(Photos: Reuters)

December 1st, 2008

NewsHour gets $3.5 million from Gates Foundation

Posted by: Robert MacMillan

Here’s an excerpt from the press release from the well known weeknight news program:

The NewsHour with Jim Lehrer announced today that public broadcaster WETA, its co-producer, has received a three-year, $3.5 million grant from the Bill & Melinda Gates Foundation to establish a dedicated NewsHour production unit to report on important global health issues….

The Gates Foundation grant will enable The NewsHour to significantly expand its broadcast and online coverage of major global health issues affecting developing nations, such as malaria, HIV/AIDS, tuberculosis, measles and neglected diseases. The NewsHour will also report on how global health challenges are being addressed from both scientific and public policy perspectives.

Over the three-year life of the grant, NewsHour correspondents will travel around the world to produce approximately 40-50 documentary style reports on major global health issues. These reports will air on The NewsHour’s daily PBS broadcast and will be distributed via The NewsHour’s digital platforms, along with original web-based global health content. The NewsHour will also launch a targeted outreach effort to put its reporting in front of policymakers, scientists, medical professionals and others in the global health community.

I spoke to NewsHour’s communications chief, Rob Flynn:

Q: Who decides what the news is?

A: We have complete and final control.

Q: Are you obliged to report on health issues that the foundation is interested in?

A: In some regards I guess you might say that there are not a heck of a lot of things you could touch in global health these days that would not have some kind of Gates tentacle. (But, he added, there is no obligation.)

Q: What happens if Bill Gates calls and says the story you’re about to put on is a smear job and he wants you to not air it?

A: We would, I guess, have to say that we kindly disagree.

Here, meanwhile, is a quick rundown on how the money is spent at the foundation, which was formed by the wealthy Microsoft Corp co-founder:

Asset trust endowment: $35.1 billion
Total grant commitments since inception: $17.3 billion
Total 2007 grant payments: $2.007 billion

If you think about it, that could help a lot of newspapers too!

(Photo: Reuters)

September 18th, 2008

Is PC the new black? Ask Microsoft

Posted by: Daisuke Wakabayashi

im-a-pc.jpgLook out nerdy-cool Apple guy, the empire is striking back. And it’s got Eva Longoria Parker, Tony Parker, Pharrell Williams and Deepak Chopra on its side.

Microsoft is launching (another) new commercial campaign Thursday night. It takes aim at Apple’s “Mac vs. PC” campaign that has portrayed personal computers running Windows as clunky and uncool.

The commercial starts with a real-life Windows engineer who looks eerily similar to John Hodgman (the comedian who plays the role of “PC” in Apple’s commercials), saying “I’m a PC and I’ve been made into a stereotype.” After that is a montage of celebs and normal folk, saying “I’m a PC.”   Microsoft co-founder Bill Gates, along with the aforementioned celebrities, makes an appearance in the ad.

The new commercial is easier to understand than the first series of ads from Microsoft that featured comedian Jerry Seinfeld. Microsoft said the Seinfeld ads were meant to be an “ice breaker” and get people taking about the company and Windows. (Although it could be argued that there was already a conversation about Windows, just not the one the company wanted.)

Microsoft Senior Vice President Mich Matthews , who heads up the company’s marketing efforts, said  the goal of the $300 million advertising push is to “take back the PC brand” and its new commercial is meant as a “bear hug” to the PC stereotype being defined by its competitors.

The television commercials will also be joined by billboard, online and newspaper ads pushing the theme of “Windows vs. Walls” — the concept that Windows allows for a life without walls.

Update: here is the ad.

September 18th, 2008

Yahoo! Yahoo gets a makeover

Posted by: Paul Thomasch

yahoo1.jpg Yahoo is about to make a radical change to its home page — mostly trying to make it a more personal experience. It begins testing the page, on a small basis, today, Reuters reports.

For any of you out there who get a chance to play around with it, let us know what you think.

For the moment, here’s what were looking at…

The new home page relies on slick personalization technology that allows users who have signed into their Yahoo account to see when new information arrives not just on Yahoo sites, like e-mail or news, but off-Yahoo on sites such as eBay Inc’s auctions or Google Inc’s Gmail service.

Instead of whisking people to these sites, users can see a preview of the information while staying on the home page, which allows them to quickly navigate across a range of their favorite sites.

Why is Yahoo tinkering with the site? Well, let’s remember that this is a company locked in a battle for Internet popularity with Google (who it also has an ad deal with — see below). And shareholders have been grumbling ever since a potential merger with Microsoft fell through, The Wall Street Journal points out.

Caroline Dangson, a research analyst who covers new media and entertainment for IDC who was briefed on the new design, says the new look is appealing but by itself likely isn’t enough to help Yahoo leapfrog its competitors. “I don’t think the physical look is going to change things,” she said.

Keep an eye on:

  • Microsoft is preparing to pull its TV ads featuring comedian Jerry Seinfeld and Microsoft’s co-founder and chairman Bill Gates. (LA Times)
  • Google plans to move ahead with Yahoo in implementing its advertising search deal and believes that rival Microsoft is behind plans to derail the deal. (Reuters)
  • Advertisers are moving forward with deals they signed last spring for billions of dollars in television commercial time, and remain willing to pay top dollar for additional spots, two top media executives said. (Reuters)
  • CNBC has drawn its highest audiences since the 2001 terror attacks with its coverage of the Wall Street crises this week. (WSJ.com)

(Photo: Reuters)