The New York Times is expanding its technology blog Bits to include more reporting and analysis about the enterprise portion of the tech sector. The expanded coverage will encompass a broader range of subjects like “big data,” “cloud computing” and security issues.
“It’s an area the Times has never had a lot of reporting,” said Damon Darlin, technology editor who oversees the site.
The Times recently hired three new reporters to its tech desk–Quentin Hardy, Nicole Perlroth and Brian X. Chen–to help beef up its coverage and contribute to the blog along with other Times tech reporters. The expansion also includes a new section called “Scuttlebot” that will aggregate tech stories of interest from across the Web.
Traditionally the Times’ tech coverage has had a more consumer-centric bent. But with hacking in the headlines and the term cloud computing popping up in TV commercials, for example, these issues are becoming more mainstream. “Whether they know it or not, it effects (consumers),” Darlin said.