Blue Jeans Network, a small rival of network equipment giant Cisco, is taking John Chambers by his word.

Cisco CEO Chambers’ mantra that video is the new voice all depends on how easy and simple it is to start a video call.

Blue Jeans, which claims it is the leader in making video services work together, says its new browser access technology does just that. (http://bluejeans.com/works-with/browser.)

All it takes is a browser and camera to join video meetings  or audio connections thus allowing technology, which is often proprietary, to work with services that are often not compatible, its CEO Krish Ramakrishnan said.

So callers on Skype can hook up with people using Polycom for example

Video calls and meetings have yet to see widespread adoption beyond the corporate boardroom but new services and software are enabling a high-speed Internet connection and a standard desktop computer, smartphone or tablet can provide quality similar to expensive systems.