Another one of the New York Times Co’s newspaper properties is preparing to officially roll out a pay model for its website. The Boston Globe launched bostonglobe.com and starting Oct. 1 it will charge $3.99 per week for a digital-only subscription (print subscribers can read the site for free). Coldwell Banker Residential Brokerage New England is sponsoring a free trial subscription through Sept. 30. Unlike its sister site NYTimes.com, a subscription for bostonglobe.com is required to access all content.
Here are some of the day’s stories about the media industry:
Amazon Patents Detail Kindle Advertising Model (Mediapost)
Laurie Sullivan writes: “The patents clearly note that Amazon would insert advertisements throughout the ebooks, from the beginning to the end, between chapters or following every 10 pages, as well as in the margins.”
News broke this week that Anheuser-Busch has told NBC that the brewer will spend only about half as much on advertising packages during the upcoming 2010 Vancouver Winter Olympic Games and 2012 Summer Games in London, compared to previous years.
From the bearish forecast department: Screen Digest, a media research firm, issued an outlook today predicting a 5 percent decline in online advertising in 2009. Folks, we’re not talking about newspapers or network television or radio here. We’re talking about the Web.
Mexican billionaire and telecommunications tycoon Carlos Slim is poised to throw hundreds of millions of dollars at The New York Times Co so the newspaper publisher can buy some more time to get its act together as advertising revenue falls and debt looms. If he is truly an ally of the Times, as our sources say, it could prove bad news for dissident investors like Harbinger Capital Partners who are pressing for drastic changes at the Times.