As Nike sticks by a tarnished Penn St., others flee

November 16, 2011

The last 10 days have obviously tarnished the Penn State brand, and left advertisers, sponsors, and others closely associated with the university and its football program with some tough questions. Boiled down, it amounts to this: How far should you go to distance yourself from the crisis?

Meebo launches new ads with 30-second guarantee

July 1, 2009

Convincing marketers to try a new type of Internet ad format isn’t easy, especially during a time when ad budgets are getting cut.