Your Reuters media writers got a little flushed on Monday morning when we saw that Conde Nast was going to close some magazines. Would we see The New Yorker and Vanity Fair pulped? No such luck for us vultures who were craving a big murder-in-the-first-degree story. This appears to be more of a mercy killing.
Instead, here’s what we get:
Consolidation in the bridal business. No more Modern Bride, no more Elegant Bride. Instead, we get a monthly edition of Brides magazine, the kind of phonebook-sized tome that it seems will pay for itself. After all, people love to get married, and many these days like to do it twice.
Calorie cutting in the food format: Gourmet magazine gets purged, while the brand lives on. Or, as Media Memo’s Peter Kafka put it, it survives “Zombie-like” on TV and the Internet. Bon Appetit survives, meanwhile.
Speaking of food, no more Cookies. Cookie magazine, the “stylish parenting magazine for the new mom,” dies. So much for news-you-can-use stories like “Parents and pot: Do you think it’s okay to smoke weed at a play date?”
Stephanie Clifford of The New York Times got an interview with Conde Nast CEO Chuck Townsend, who gave her the details of how this is going down. Since we’re not sure if Chuck will have time for us today (we’re hoping the phone rings presently), here’s what he said:
None of the about 180 employees of the magazines, including the Gourmet editor-in-chief, Ruth Reichl, are expected to stay with the company… The employees will receive severance packages this week and be out by the end of the week.
Other layoffs may be in the works. Mr. Townsend has asked editors and publishers of each magazine to meet certain budgets, and the executives can choose whether to lay off staff to get there. The executives’ plans are due in 10 days, Mr. Townsend said, and all layoffs should be completed by the end of the year.
This is it for magazine closures, he said, although he said three or four magazines were considering reducing their frequency.