When media bigwigs argue that they haven’t seen any evidence of real cord-cutting — and, believe us, they love to argue this point — they can back it up with some new statistics from researchers over at SNL Kagan. For those of you who have fallen behind with industry jargon, cord-cutting is the idea that Americans are canceling cable and satellite television subscriptions because so many movies and TV shows can now be found on the Web — for far less than the cost of pay-TV. Huge issue, obviously, since these subscripti0ns are a pillar of today’s TV business. Not only are they the chief source of revenue for cable and satellite companies, but they help line the pockets of media companies such as Time Warner or Disney who collect fees for the TV shows they create.
The fate of the Blockbuster movie rental chain really hit home this weekend when I saw a “for rent” sign on what was once a busy location. That particular shop — on a high-traffic Westchester, NY strip, across the street from a always-busy mall — was once a bustling spot, particularly on weekends. The economy is rough, of course, but I would have bet it would outlive its smaller neighbors.