CW sticks with the young demo

May 20, 2010

katy perryThe CW network, the jointly owned venture of CBS and Warner Bros, was the last of the broadcasters to host its annual unveiling of new prime-time programming — otherwise known as the upfronts.  Judging from its programming schedule and slate of celebrity appearances, the folks at CW aren’t changing the formula of chasing young viewers.

Post Super Bowl: Ads, ads and more ads

February 8, 2010

It’s tempting, as a media reporter, to become incredibly cynical as the Super Bowl rolls around each February. Endless pitches, endless studies, endless clips sent by public relations departments in the days leading up the the game.

No Super Bowl blues; expect big TV ratings

January 26, 2010

colts1The U.S. economy might be weak, but the Super Bowl still scores with consumers.

The CBS broadcast of the National Football League’s championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.

from Shop Talk:

Auto show-Super Bowl TV ads don’t score for Mazda

January 13, 2010

nfl1Advertising during the Super Bowl doesn't score for Mazda.

While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League's championship game in February won't happen.

Comcast’s Fancast tries TV ads to catch Hulu’s coat tails

September 22, 2009

When most Americans think of where to catch up with episodes of their favorite TV shows on the Web, they more than likely think of Hulu, the online video site owned by NBC, News Corp and Disney that offers free viewing of TV broadcast shows and archive movies. Second to Hulu would probably be YouTube.But not Fancast. Despite being owned by the largest U.S. cable TV operator Comcast, it doesn’t even make the top 10 video sites in the U.S., according to comScore data. (Hulu is No. 5). One of the ways Hulu became better known was by launching a national TV advertising campaign which kicked off during this year’s Super Bowl TV extravaganza. Hulu’s user numbers jumped after those ads — and Fancast hopes for a similar boost.Fancast has dubbed its debut TV campaign “See It For Yourself” and will feature a series of five spots with recaps of shows including CSI Miami, Glee, NCIS, How I Met Your Mother and Gilligan’s Island. Three TV spots will debut on CBS and also on targeted national cable networks. See the Fancast/CSI ad here: The campaign also features an online push and an outdoor drive with interactive bus shelters around the San Francisco area.In truth, beating Hulu might not be Comcast’s biggest prize. It’s more likely to have its eye on its On Demand Online /TV Everywhere initiatives, which aim to make popular cable shows available on demand to paying subscribers. Fancast will be one of Comcast’s key platforms for that new service when it fully rolls out so building awareness of the site now is important.(Photo: CSI Miami’s David Caruso/Reuters)

The fall TV season, beyond Jay Leno

September 14, 2009

What’s that? Jay Leno is moving to prime-time? You don’t say!

Frankly, it’s hard to remember the last time there was such hubbub about a TV show. It was, after all, the cover story in Time magazine. Not to be outdone, The New York Times, The Wall Street Journal, Reuters, AP, and probably every local news outlet between New York and Hollywood had a story about the talk show host — more often than not raising the question of whether he’s going to save network TV.

CBS and Pepsi bring you video ads — in your magazine

August 19, 2009

CBS and Pepsi have teamed up to roll out the first ever video advertising in a print magazine next month. It will appear in the September 18th edition of Entertainment Weekly.

Good days for cable TV

July 16, 2009

A year ago, the big story around Emmy nominations was the acclaim showered on cable programs like “Mad Men” and “Damages.” A quick glance at today’s nominations indicates little has changed.

CBS upfront: Simon Baker, Jennifer Love Hewitt and L.L. Cool J

May 20, 2009

CBS made very few changes to its fall prime-time schedule, adding just one new comedy and three new dramas. Executives at the network contend that the lineup doesn’t need a makeover, given that it’s the only one to show an increase in audience ratings this season. Fair enough.

CBS goes for stability in prime-time schedule

May 20, 2009

Here’s a look at the new CBS schedule, which will be presented to advertisers later today.