The Upfronts are dead, long live the Upfronts

May 13, 2008

upfront2.jpgFor years we have interviewed media analyst/newsletter editor/industry maven Jack Myers about the television upfronts. We have tried to track him down at upfront parties, cocktail napkin in hand, to get his initial reaction on the new shows trotted out by the networks while he talks to the most senior executives. We have written up his forecasts and predictions on how many billions of advertising dollars the nets will say they have booked.

Grand Theft Auto IV is cruising

May 7, 2008

grand-theft-auto.jpgThat was fast. Already, in its first week, Grand Theft Auto IV sold more than 6 million copies globally, rocketing past expectations that were hardly modest to begin with.

WPP won’t be left out of takeover drama

May 6, 2008

It may not seem as sexy as Yahoo-Microsoft, but there is another notable takeover saga brewing in media. This one is between WPP, the British advertising group, and Taylor Nelson Sofres, the market research firm.

CBS pumped about more subdued upfront!

April 29, 2008

moonves.jpgHold on to your hats, it’s time for the upfronts!

Or maybe it’s “hold your horses” instead. We forgot for a moment that this year the annual advertising bonanza is supposed to be a bit more subdued.

CBS News = CNN?

April 8, 2008

CBS Anchor Katie CouricIf CBS tosses its news operation and channels that of CNN, would you care? That conundrum brings to mind a tough question for the media industry as a whole: content may be king, but does brand matter, especially with news?