MediaFile

Tech wrap: Modern Warfare 3 answers call to duty

Activision Blizzard’s “Call of Duty: Modern Warfare 3″ video game racked up more than $400 million in sales on its first day in stores in the U.S. and the UK, beating last year’s record of 5.6 million units, or $360 million in sales of “Call of Duty: Black Ops.” That game went on to sell $1 billion in less than two months.

Apple’s iOS 5.0.1 update did not address all of the battery issues troubling iPhone users, AllThingsD’s John Paczkowski writes. In a statement given to AllThingsD, Apple told the blog that “the recent iOS software update addressed many of the battery issues that some customers experienced on their iOS 5 devices…We continue to investigate a few remaining issues,” according to Paczkowski.

Regulators are investigating the safety of batteries used to power electric vehicles after a General Motors Chevrolet Volt caught fire following a routine crash test. The National Highway Traffic Safety Administration said that it has asked other manufacturers who make electric cars or who plan to do so for information on how they handle lithium-ion batteries. The request also includes recommendations for minimizing fire risk. NHTSA said it does not believe the Volt and other electric vehicles are at greater risk for fire than gasoline-powered engines.

Lenders will confront Olympus next week to demand an explanation for an accounting scandal engulfing the firm, a banking source said. Prime Minister Yoshihiko Noda also weighed in, describing and calling for strict measures to preserve financial markets confidence. The disgraced maker of cameras and medical equipment risks being delisted from the stock market, and is being investigated by police and regulators, after it admitted this week to hiding investment losses for decades and using M&A payments to aid the cover-up.

Publicis takes control of Chevy advertising

chevy

Automotive advertising isn’t what it once was – but they are still important accounts when you can land them.

It looks as though Publicis, the French holding company, has brought home the rest of the Chevrolet creative business. After it was first reported in Adweek, Publicis today released a short statement confirming that “Publicis Worldwide is proud to announce that Chevrolet has decided to consolidate all its U.S. advertising with Publicis Worldwide U.S.A.”

The shift — essentially taking work on Chevy trucks from Campbell-Ewald and moving it to Publicis — isn’t a total surprise. GM recently pulled lead creative duties on Chevy cars from Interpublic’s Campbell-Ewald, too.  That also went to Publicis.