Mine and Yinka Adegoke’s story today on Intel’s proposal to use facial-recognition technology with a virtual TV service and set-top box has raised legitimate concerns about allowing Big Brother into consumers’ living rooms.
People’s reluctance to have a camera keep tabs on who is sitting in front of their TV may be a hurdle that Intel has underestimated as it struggles to convince media content providers to hand over their shows.
When I bought a Kinect for my Xbox last year, I felt paranoid for at least a couple of weeks every time I sat down on my sofa in front of my TV. Each time I turn on my Xbox, a camera — connected to Microsoft and the Internet — sees everything I do.
Microsoft doesn’t currently use the Kinect to track who is watching TV in my house, but it has also discussed this possibility with programmers and it might come one day.
For now, I’ve gotten used to Kinect looking at me, just like most people have become accustomed to Google tracking what they do on the web.