MediaFile

Zynga’s Pincus fights back against copycat accusations

Mark Pincus, the CEO of Zynga, isn’t pleased with reports that Zynga is ripping off games from small developers so he is doing something about it–wielding his pen to write passionate manifestos to employees invoking Silicon Valley greats like Apple.

After a game developer accused Zynga of copying a game called “Tiny Tower”,  Pincus sent a 60-line memo to employees to make sure his flock knows Zynga has done nothing wrong, (the memo was leaked to the blog VentureBeat and later obtained by Reuters).

“Google didn’t create the first search engine. Apple didn’t create the first mp3 player or tablet. And, Facebook didn’t create the first social network. But these companies have evolved products and categories in revolutionary ways.”

And just like tech heavyweights did not reinvent the wheel, neither does Zynga need to with its simple but addicting games. 

“We don’t need to be first to market. We need to be the best in market … Zynga Poker, FarmVille, CityVille and Words with Friends, none of these games were the first to market in their category but we made them the most fun and social,” he said.

Is Zynga’s lead slipping on Facebook?

Electronic Arts, the second-largest video game company in the U.S., is stealing market share away from Zynga, the top dog in social games on Facebook, according to a new report on gaming behavior.

The report, released on Wednesday, is based on data that tracks the game play of more than 10 million users of Raptr, a website that automatically tracks its users’ video game activity on Facebook, consoles and PCs.

 “EA has stolen 10 to 25 percent playtime from Zynga’s top games,” the report said.

Zynga plots its mobile stategy

Zynga wants to get into your pocket. As the  publisher of games like, “Word with Friends,” a Scrabble-clone popular on Apple devices and since February, on Android platforms, Zynga, known as the top games publisher on Facebook, is likely trying to reduce its reliance of Mark Zuckerberg and co’s platform.

“You should play and you should pay,” says David Ko, the former Yahoo executive who moved to Zynga in November to spearhead its mobile push.

 In a recent interview, Ko told Reuters that Zynga’s mobile strategy has two parts: Creating mobile versions of existing Web titles like ”FarmVille” and “Mafia Wars” and, having users play games on their mobile devices before anywhere else, like on “Words with Friends.”