What do you do after ten years running one of the world’s most successful and feared companies?
CNN is hiring! And not just for the 9:00 pm time slot (for those of you who wear suspenders). The network just carpet-bombed Reuters employees’ in-boxes with a subject line that almost got the missive sent to the spam filter: “NEW OPPORTUNITY!” A media company on a hiring binge is a very good thing indeed. More from the email:
AOL turned 25 today, prompting Chief Executive Tim Armstrong to make the rounds with co-founder Steve Case to celebrate the milestone. AOL has a colorful and much chronicled history, which we won’t go into detail here. What is most interesting to this reporter is not AOL’s past but rather its plan to pitch itself forward as a content company just at the point when traditional media — we’re looking at you newspapers – are undergoing wrenching operational changes.
From the bearish forecast department: Screen Digest, a media research firm, issued an outlook today predicting a 5 percent decline in online advertising in 2009. Folks, we’re not talking about newspapers or network television or radio here. We’re talking about the Web.
Far be it for us to be the umpteenth person to assail Wired editor Chris Anderson’s much quoted and yet much maligned book, The Long Tail, but Time Warner would rather keep churning out more “Dark Knights” and “Harry Potters” than fiddling down its long tail, thank you very much
The Obama administration looks like it’s getting a 3-for-1 deal in CNN Chief Medical Correspondent Sanjay Gupta if it really turns out to be true that he will be tapped for the new U.S. surgeon general: He’s a celebrity, a journalist AND a doctor!
Today’s a key day for Time Warner. Despite all the worries about a downturn in advertising and consumer spending, the media company managed to post higher-than-expected results. What helped? The summer blockbuster “The Dark Knight” for certain, as well as CNN.
It’s a tough time for the news business, so Time Warner’s venerable CNN is looking for a new revenue stream: custom-made t-shirts . Click on a tiny icon next to the site’s top news stories, and you can add the headline to an attractive “high quality American Apparel t-shirt” for the low price of $15.99. The Web 2.0 goodness doesn’t stop there: You can also share your t-shirt on Facebook or submit photos to CNN’s iReport citizen journalism site.