from Shop Talk:

Olympic Gold for Coke, McDonald’s and Visa

March 11, 2010

rings1When is Olympic sponsorship money well spent? A Performance Research poll shows it may depend on how the funds are used.

from Shop Talk:

Cola truce? Coke and Pepsi trade niceties on Twitter

July 7, 2009

Cola rivals Coke and Pepsi gave their long-standing feud a rest last week after a user-provoked experiment on Twitter prompted the two pop makers to trade friendly greetings on the popular social networking service.