Keeping track of how many people visit websites is something that should have been hashed out long ago. Yet for years keeping tabs on such matters has produced results that can vary wildly for each site depending on who is doing the measuring.
Hulu, the video site owned by NBC, News Corp and Disney, is safely ensconced in the No.2 most viewed video site in the U.S. according to latest February data from comScore. And Hulu is making progress not just in the quantity of views but in the quality of views: Users watched a record amount of video per person during the month. The average Hulu users watched 23.3 videos at 2.4 hours of video per viewer. This compares with the average online video length at 4.3 minutes.
$140,000,000 = Projected 2010 revenue in U.S. dollars according to Twitter February 2009 financial forecast leaked to TechCrunch. (*2)
This may seem obvious to anybody who’s sat beside an iPhone user on the subway but ComScore’s latest research confirms it anyway. Games are one of the hottest iTunes Apps downloaded, and those who download them are well-paid social-site viewers ripe for some kind of new advertsing scheme.
from Fan Fare:
Video streaming Web site Hulu.com marked its one-year anniversary on Thursday by announcing new social networking features, as the site seeks to gain ground on other Internet entertainment hubs.
The Web site, a joint venture between General Electric Co.-owned NBC Universal and News Corp., launched "Hulu Friends" which integrates functions from social networking sites MySpace and Facebook, as well as e-mail providers Gmail, Yahoo! Mail and Hotmail, and allows users to see what their friends are watching, share new videos and leave notes for each other.
Hulu, which allows visitors to view television episodes and movies on their home computers, still has a long way to go if it hopes to catch up to video sharing giant YouTube.com. Internet tracking site comScore reported this month that YouTube accounted for about 43 percent of all videos viewed over the Internet in January. By comparison, Hulu.com had only a 1.7 percent share of all videos viewed. The Google-owned YouTube has reached out to mainstream entertainment companies, including Universal Music Group, as the site seeks to add more premium entertainment on its site. But unlike YouTube, which mostly has short video clips, Hulu allows users to view entire episodes, and it has positive trends in its favor.
Yahoo’s island of strength in Japan looks as impregnable as ever.
In January, Yahoo increased the number of searches performed on its Japanese sites by 13 percent year-over-year, and continued to hold the top spot with a 51.3 percent share of searches conducted in Japan, according to market research firm comScore.
Whether it’s the recession keeping people searching for cheap entertainment or just the gradual shift of consumer eyeballs to the Web, YouTube‘s popularity continues to grow. The Google-owned site topped 100 million U.S. viewers for the first time in January, industry tracker comScore said on Wednesday.