After jumping to become the sixth most viewed online U.S. video site in October, Hulu managed to keep its spot in November despite not having the benefit of a Sarah Palin/Tina Fey boost from Saturday Night Live.
Hulu is the new star of the rapid growth of online video as a mainstream media in U.S. New comScore data shows more than 77 percent of all U.S. Internet users watched online video.
YouTube is, of course, the most watched video site by quite a stretch, with more than 12 billion videos watched. Fox Interactive Media (mostly MySpace) stands at No.2 with 439 million; Viacom Digital has 325 million and Yahoo next with 304 million. Microsoft had 296 million.
Hulu had 227 million videos viewed and maintained its highest position even though several commentators had expected Hulu’s boost would fade after the election. It’s also interesting because unlike YouTube, Hulu has managed to populate most of its mix of TV shows and old movies with advertising. This may be annoying to some online viewers but it is widely admired in the digital advertising world.
The slick site, owned by News Corp and NBC Universal, keeps winning friends and fans across the board. The New York TImes on Sunday, for instance, professed its love thus: