Conde Nast just launched the latest product from its digital incubator in time for the holidays called “Santa’s Hideout.” The site is a free gift giving service aimed at children that lets parents set up a list for each child to fill while also allowing parents to don their Santa beard. The items on the lists can be divvied up for Santa only as well as for family and friends.
The Magazine Publishers of America said on Friday that it is renaming itself the MPA — The Association of Magazine Media. The notable difference is the omission of the word publishers. Why?
Fans of Gourmet, wipe your tears away because Conde Nast is reviving the, errr, brand. As Conde Nast consumer marketing group president Robert Sauerberg said this morning during a briefing for the resurrection: “We closed the magazine last fall. We did not close the brand.”
Your Reuters media writers got a little flushed on Monday morning when we saw that Conde Nast was going to close some magazines. Would we see The New Yorker and Vanity Fair pulped? No such luck for us vultures who were craving a big murder-in-the-first-degree story. This appears to be more of a mercy killing.
Here are some of the day’s top stories in the media industry:
U.S. business magazines face a shakeout (Reuters)
Robert MacMillan writes: “Business news publishers rubbed their hands in glee when the financial crisis grabbed headlines last fall, saying the meltdown would deliver a windfall blown in by widespread interest in their stories. It did not turn out that way. Appetite for news does not always translate into revenue, especially at a time when blogs, wire services such as Bloomberg and Thomson Reuters and other outlets crowd into news analysis territory that the big magazines had long claimed.”
from Summit Notebook:
Mary Schapiro, America's new top cop for the securities industry, said the current mass culling of journalists' jobs is a concern because it could reduce the number of leads that regulators get as they seek to crack down on nefarious behavior.
There is no better way to learn about the art of product placement than to learn from the masters. Today, that means Microsoft Corp and the Bill and Melinda Gates Foundation, both of which were the subject of articles about how they’re delivering their messages like little pills wrapped in the sugar coating of the entertainment you consume.
We won’t be tempted by puns. Or any sort of lame wordplay. We’ll play this straight. Seriously. Here goes: After all the bad publicity caused by a photo of Michael Phelps apparently taking a bong hit, Kellogg has decided to dump the superswimmer.