I was going to call this blog entry about this year’s Consumer Electronics Show press releases, “language crimes.” But that’s overheated. I’ll call it “overexcited claims” instead. It’s a sample of the sometimes purple, overwrought prose that press agents produce to show off clients’ products. At shows like CES, where 125,000 people overwhelm Las Vegas to gawk at consumer electronics for several days, there’s a lot of effort to get attention from harried, cranky journalists.
Odd results occur when you pair dramatic words with products that, no matter how much you might love them, don’t lend themselves to such… Byronic descriptions. Often accompanying them are typical buzzwords of the technology public relations corps, which after 15 years still leave me wondering if perhaps I haven’t mastered my native language.
Here are a few (I’ll file more later today and on Thursday):
Redefining the visual experience
Sigma Designs, a leading provider of system-on-chip (SoC) solutions for delivering entertainment and control throughout the home, today announced that it will showcase at the 2011 Consumer Electronics Show, new products and award-winning solutions that bring the first studio-quality entertainment experience to the living room. For the first time, Sigma will demonstrate its new powerhouse SMP8910 and thin-client optimized SMP8670 Secure Media Processors…
Exciting new series of mobile accessories
MINNEAPOLIS, Jan. 4, 2011 /PRNewswire/ — Bracketron, the leading manufacturer in mounting solutions for mobile consumer electronics, today announced an exciting new series of mobile accessories designed for use in the home, office or anywhere in between. The products combine trend-forward color, style and function to fit the unique lifestyles of consumers.
Global middleware for connected embedded computing verticals
QNX Software Systems Co., a global leader in operating systems and middleware for connected embedded computing verticals, including automotive, medical, and consumer electronics, will showcase new technologies and systems for in-car infotainment, mobile device integration, and smart home automation at 2011 International CES. The company… will demonstrate a variety of new and soon-to-be-available implementations of its production-proven and future-ready software platform.