Copious revamps social commerce service with a new twist

Pinterest has yet to provide many details about how it intends to make money from its fast-growing image-sharing social service.

But that’s not stopping others from trying to capitalize on the online service’s rich catalog of product images.

Copious, a social commerce start-up, launched a new version of its website on Monday that lets consumers buy many of the bags, shoes and other fashion accessories that get shared by Pinterest’s millions of users every day.

Pinterest is just one of several online social media services, including Twitter and Facebook, that the Copious site connects to, allowing consumers to create a personalized online storefront that changes as frequently as your Facebook newsfeed.

The idea is to create a shopping experience based around people you follow and their actions, rather than around static categories of merchandise. Instead of browsing pre-set selections of shoes or sweaters, a visitor to Copious sees an ever-changing mix of items, based upon whatever the friends and bloggers they follow are sharing or commenting on at that moment.

Copious takes a stab a social commerce

Facebook is keen on seeing established industries get re-built with a social networking foundation, holding up the success of game-maker Zynga as the standard template.

So it’s not surprising that a former Facebook employee is behind a new effort to “socialize” e-commerce.

Copious, which launches in beta on Wednesday, aims to create a marketplace that makes heavy use of a person’s network of friends and acquaintances. Buyers and sellers use their real identities, logging on to the marketplace through Facebook Connect, so users can have more trust in the people they transact with, the company says.