CW sticks with the young demo

May 20, 2010

katy perryThe CW network, the jointly owned venture of CBS and Warner Bros, was the last of the broadcasters to host its annual unveiling of new prime-time¬†programming — otherwise known as the upfronts.¬† Judging from its programming schedule and slate of celebrity appearances, the folks at CW aren’t changing the formula of chasing young viewers.

At The CW, it’s all about supernatural, soaps and the 90s

May 21, 2009

Upfront week is winding down, with the CW having rolled out its lineup. As Entertainment Weekly points out, the schedule is straight out of the early 90s. A quick look:

What to say at times like these?

October 7, 2008

wallstreet.jpgThe financial crisis is tough on everybody — Madison Avenue copywriters included.