from Reuters Editors:
Giant shoulders and the chain of knowledge
The new world is not so different from the old world – it just moves faster and in different ways.
As early as the 12th century, the image of dwarfs standing on the shoulders of giants came into discourse to mean that all knowledge advances based on the discoveries of the past.
In academia and in journalism that notion has been coupled with the doctrine of attribution – you need to acknowledge the shoulders you’re standing on, to give due credit but also to allow others to search out that perch and see if their view from it is any different.
To me, the current debate about the “Link Economy” in content terms is about:
Are you part of the conversation? Are you adding to the debate or just playing postman and passing others’ views on? Are you adding value and … Are you getting rewarded for adding the value you do?
As head of a journalistic army of 2,700 professionals I obviously have an intense vested interest in ensuring that their work is valuable to readers and valued by them.
Part of that involves ensuring that they are in the centre of the action and that they fill their reports with their expertise and experience. Part of that involves ensuring that they are part of the debate, that their reports inform the debate and that the debate, in turn, informs their future reporting.
Is your newsroom ready for the future?
On Tuesday, a panel hosted by Reuters and the Society of American Business Editors and Writers discussed the state of the media industry and the challenges it faces from consumers demanding information in new and different ways.
How could the industry transform its newsrooms to thrive in this culture?
Chrystia Freeland of the Financial Times said the key discipline was to constantly ask what the reader actually wants and not what is technologically possible. “This is going to be different for everyone,” Freeland told the crowd, which included Thomson Reuters Editor-in-Chief David Schlesinger.
For the full discussion, watch the video below.
The panel included Chrystia Freeland, US managing editor, Financial Times
Larry Ingrassia, business editor, The New York Times
Sree Sreenivasan, dean of student affairs & new media professor, Columbia Journalism School
Some 30-40 years ago I attend a newspaper conference in Houston, and among other things, we listened to a presentation from a consulting firm on reader desires. Then several minutes later two editors told the audience what the readers wanted.Maybe you’re asking the wrong people for a solution.
