MediaFile

from DealZone:

Next in M&A: the WordPress Hug?

Maybe it's time to add a new weapon to the old M&A arsenal of poison pills, dawn raids, and white knights -- the corporate blog. You could call it the WordPress Hug.

Late on Monday, Cisco's Ned Hooper used the company's blog to insist it had offered "a very good price" for Tandberg, after some shareholders of the Norwegian videoconferencing company said the price was too low. (See his full post here.)

The "Driving Conversations" blog of General Motors Europe has also been a source of news on the long-running (and now abandoned) talks to sell Opel, hosting posts from GM's chief negotiator, John Smith. (See some of his posts on the topic here.)

So could blogging become a major channel of communication on M&A transactions? Big corporations have enthusiastically adopted it for other uses- for example, "Randy's Journal", a Boeing blog, has a following in the industry and among aeroplane enthusiasts.

But it is hard to believe this trend would be welcomed by some financial regulators -- like the UK's Takeover Panel, which banned advertising during takeover battles more than 20 years ago.

CSC: No comment is the safest

I was rather surprised yesterday to see an e-mail from Ogilvy PR pitching an interview with Dave Booth, the Chairman President of Global Sales and Marketing at Computer Sciences Corp, only a couple of hours after Xerox announced its $6.4 billion planned purchase of Affiliated Computer Services.

After all, CSC — an IT services company that competes with ACS, and has a market value of $8.1 billion — was the first company that came to bankers’ and analysts’ minds when I asked them who else could be in play, as tech companies look to buy into new growth opportunities.

Given how market sentiment works, any comments from the chief senior executive of a potential acquisition target like CSC could easily move the stock. As a rule, that’s why, companies typically don’t comment on rumor or speculation about themselves. So naturally, an on-the-record interview with the CSC chairman executive wasn’t something I could pass up.