MediaFile

Moody’s Bottom Rung – media edition

Moody’s published its “U.S. Bottom Rung” on Tuesday a list of companies that the corporate credit ratings agency thinks are at most risk of defaulting on their debt. There are 283 companies on the list, which is current as of March 1, including some near and dear names for people who love the media business.

Why do this? The Wall Street Journal offers some possibilities:

“Sounds like Moody’s may be trying to get out in front on defaults, given they were perhaps a little behind on subprime mortgages and commercial mortgage-backed securities,” said David Resnick, managing director at investment banking firm Rothschild Inc. which works on many corporate bankruptcies and restructurings.

Moody’s and credit-rating rival Standard & Poor’s Corp., were criticized by the Senate in hearings late last year about the effectiveness of the ratings agencies.

The Journal also says Moody’s enters risky territory by naming some companies that say they are in, as the paper put it, decent fiscal health.

That said, here are the media companies, along with their debt rating and outlook (don’t worry about the specific ratings – they’re all different ways of saying “junk”):

Saving newspapers: The PR campaign

Brian Tierney doesn’t dispute that U.S. newspapers are in trouble; he just wants to know why they can’t tell the good side of the story. That led to this article in today’s Philadelphia Inquirer, the paper he owns along with a group of investors:

The pundits and cynics who believe that newspapers are dead are dead wrong.

So says a small group of newspaper executives who this month organized an ad hoc group to alter perceptions and get the facts out…  Dubbed the Newspaper Project, the grassroots effort includes the CEO and publisher of Philadelphia Media Holdings, Brian P. Tierney. [And executives from Parade, Community Newspaper Holdings Inc and others --ed]

Acknowledging that the newspaper industry faces challenges, the group roundly rejects the notion that newspapers have no future.