MediaFile

AOL, Yahoo, Demand Media set sights on the ladies

It’s early October in New York which means that Advertising Week, which kicked off on Monday, is officially in full churn.   This year, the organizers of the conference that attracts all stripes from publishing outfits to retailers to ad agencies  may as well have slugged the event Ladies Week given the number of companies pitching to women.

Specifically that would be AOL, Yahoo and Demand Media all of which launched in the past couple of days “premium” video channels catering to the women, and, by extension, consumer packaged goods companies looking for a means to place their online advertising dollars.

AOL rolled out more than 15 original Web series some aimed at the ladies with such titles as “Little Women, Big Cars,” ” A Supermodel Stole My Husband,” and “Jocks & Jills.” (An aside: AOL also touted its “You’ve Got” one minute series lumping in President Barack Obama with other “notables” such as Kevin Bacon and Paula Abdul.)

Over at Yahoo, Senior Vice President of the Media Network Mickie Rosen introduced Screens and its new fall line-up on Tuesday that includes original content  mainly aimed at females 25 to 45 in addition to other programs from third party sources from the likes of Hulu, CBS, Turner Sports.

Demand Media launched  a new channel within its eHow network called Shift that targets “professional women seeking an online channel that reflects their holistic life,” according to a Demand press release.

New York Times aware of buggy iPhone app

iPhone Frequent users of the New York Times iPhone application likely have noticed that the app has been a bit buggy of late. The New York Times developed a nicely designed means to get the latest news on your smartphone — when you can update it that is. 

This reporter, who uses the app almost daily and depends upon it to catch up on news during subway rides, noticed that the app is having problems refreshing.  Apparently others have noticed too. 

A sample of some comments about the NYT from Apple’s App store:

 

  “Freezes a lot”

“Cmon nyt pls fix the “no update” problem otherwise it’s a great app” 

Web 2.0: Ning does Virtual Gifts and Demand Media does healthcare

With the Web 2.0 conference about to kick off in San Francisco, Internet start-ups are unveiling new products and tossing out crumbs of data about their businesses intended to illustrate how fast they’re growing.

Social-networking firm Ning led the charge on Tuesday with the news that it has grown 300 percent year-over-year to 36 million registered users and that it is jumping on the virtual goods bandwagon.

The company said it will begin selling virtual goods across the 1.6 million specialized social networks that exist on Ning for $1.50 per gift. The company said it will split 50 percent of the revenue with the Ning network creators who offer the goods on their respective networks.