from Shop Talk:

Auto show-Click and buy? Not yet…

January 13, 2010

honda1(Written by correspondent James Kelleher)

The U.S. auto retail market -- long controlled by franchised dealers and state laws that critics call anti-competitive and inefficient -- will open up in the coming years and Honda will not be left in the dust, a top U.S. executive for the Japanese automaker said. 

from Shop Talk:

Auto show-Super Bowl TV ads don’t score for Mazda

January 13, 2010

nfl1Advertising during the Super Bowl doesn't score for Mazda.

While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League's championship game in February won't happen.