MediaFile

Zelnick’s New Media Dinner: a new ideas exchange?

On the evening of Nov 2, about 70 people — new media upstarts and old media stalwarts, brand-name investors and top company executives — gathered at the Manhattan home of Strauss Zelnick to talk shop.

This was the third such gathering that Zelnick and his co-hosts organized, with the aim of bringing New York’s best media-focused minds under one roof to talk about the future of the business. In keeping the setting intimate and the number of invitations in the ballpark of about a hundred people, the organizers hope to turn the “New Media Dinner” into a recurring salon-of-sorts, where ideas, capital and expertise can mix and match.

In a half-hour chat before the guests started arriving, Zelnick and two of the co-hosts, drop.io founder Sam Lessin and Thrillist’s Ben Lerer explained to me how this all came about.

For Zelnick, chairman of video-game publisher Take-Two and co-founder of private equity firm ZelnickMedia Corp, the idea of organizing the event sprang from “a desire… to meet the next generation of leaders in the media business.” Naturally, he turned to Lessin and Lerer, who are now in their 20s but who have known Zelnick since they were in their teens and frequently turn to him for advice on their ventures.

“I suspect that between the organizers, we collectively know almost everybody doing the most interesting things in new media in New York,” Zelnick said. News Corp’s Jeremy Philips and venture capitalist Stuart Ellman of RRE Ventures were the other co-hosts for the evening.

Most teens find “tweeting” pointless — Morgan Stanley

Taking a break from flogging the latest tired media business model, Morgan Stanley published a short report on Friday entitled, “How Teenagers Consume Media” by 15-year-old summer intern Matthew Robson that offers a frank discussion of what young digital media consumers are up to.  The FT has highlighted it on its front page, perhaps as an antidote to wall-to-wall coverage of the annual Sun Valley media moguls conference in recent days.

The most memorable moment in the report is its discussion of the irrelevancy of Twitter to teenagers:

Facebook is popular as one can interact with friends on a wide scale.
On the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave it as they release that they are not going to update it (mostly because texting twitter uses up credit, and they would rather text friends with that credit). In addition, they realise that no one is viewing their profile, so their ‘tweets’ are pointless.