Ill-prepared back in February, when the U.S. was supposed to go all-digital all the time, the government decided to push back the switchover date by four months. Experts tell the Los Angeles Times that the delay should help avoid major problems, although about 2.8 million people could be left out in the cold when they try to turn on the tube.
The smart folks over at RPA, the advertising agency based in Los Angeles, put together of list of the markets that are best prepared — and those that aren’t. It cited data from The Nielsen Co, which has been studying preparations for the transition.
The best prepared areas, in order: Providence/New Bedford, Oklahoma City, Baltimore, Pittsburgh, Ft. Myers/Naples and Hartford/New Haven. And the least prepared: Albuquerque/Santa Fe, Dallas/Ft. Worth, Sacramento, Seattle/Tacoma, Austin, and Los Angeles.
It could be a good weekend if you own an electronics store in Tacoma.
Keep an eye on:
Yahoo has hired a new finance chief to help turn right the company — former Altera and General Electric executive Tim Morse (Reuters)
Scribd gets a boost as Simon & Schuster agrees to add its 5,000 e-book offerings to the site (paidContent)
Twitter may be struggling to figure out how to make money for itself, but it is already helping Dell chalk up millions of dollars in sales (Reuters)