Starting today Disney content will go live on Hulu, consumating a deal that was struck earlier this year to join the two-year venture with NBC Universal, News Corp and Providence Equity Partners.
Remember the days when the upfront presentations featured chart-topping singers, Broadway acts and drag racing, and lasted five or six hours? Most of that has disappeared over the past couple of years.
How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.
Is it really giving if the money you’re shelling out for charity isn’t real? The 6- to 14-year-olds that Disney is targeting in a Dec. 12-22 charity drive on its social networking Club Penguin Web site probably would answer an emphatic “Yes!” to that existential poser.
Disabled Segway riders who were barred from using the vehicles at Walt Disney theme parks may soon find themselves four-wheelin’ down Main Street under a proposed settlement the company reached with three disabled parkgoers who had sued for the right to use the personal transporters.
The new prime-time TV season is starting and that means all eyes are on Nielsen ratings. While that’s the case every fall, this one is a bit different — the industry is recovering from a writers’ strike that threw the 2007-08 season into disarray.
The genuinely gorgeous and the jaw-droppingly gimmicky are rare sights on the floors of TVs and tumble dryers on show in in Berlin at IFA, which claims to be the world’s largest consumer electronics fair, but this year Sony takes the dubious accolade of having both on show within a few metres of each other.