April Fool’s Day is still a few months away, giving magazine publisher Conde Nast some time to pull a few practice gags. The latest is its decision to kill Domino magazine — days after appointing a new chief to run it.
Here’s the press release, sent on Wednesday:
Domino magazine will cease publication, it was announced today by Charles H. Townsend, President and CEO of Condé Nast. The final issue will be published in March 2009.
“This decision to cease publication of the magazine and its website is driven entirely by the economy,” Mr. Townsend said. “Although readership and advertising response was encouraging in the early years, we have concluded that this economic market will not support our business expectations.”
Domino was launched in April 2005. The magazine’s current ratebase is 800,000.
It is one of the latest “shelter” magazines — titles dealing with the home — to go under. (Kind of ironic, really, when so many people are spending more time at home because they can’t afford to go out anymore.)